swot案例分析.doc

SWOT 分析法案例分析

1.下面是 SWOT 分析法的案例简述：

案例 1： 沃尔玛（Wal-Mart）SWOT 分析：

优势－沃尔玛是著名的零售业品牌，它以物美价廉、货物繁多和一占式购物而闻名。

劣势－虽然沃尔玛拥有领先的 IT 技术，但是由于它的店铺布满全球，这种跨度会导致某些方面

的控制力不够强。

机会－采取收购、合并或者战略联盟的方式与其他国际零售商合作，专注于欧洲或者大中华区等

experienced global expansion (for example its purchase of the United

Kingdom based retailer ASDA).

� The company has a core competence involving its use of information

technology to support its international logistics system. For example, it

can see how individual products are performing country-wide,

store-by-store at a glance. IT also supports Wal-Mart's efficient

procurement.

� A focused strategy is in place for human resource management and

development. People are key to Wal-Mart's business and it invests

time and money in training people, and retaining a developing them.

focused competitors.

� The company is global, but has has a presence in relatively few

countries Worldwide.

Opportunities.

� To take over, merge with, or form strategic alliances with other global

retailers, focusing on specific markets such as Europe or the Greater

China Region.

� The stores are currently only trade in a relatively small number of

countries. Therefore there are tremendous opportunities for future

business in expanding consumer markets, such as China and India.

� New locations and store types offer Wal-Mart opportunities to exploit

market development. They diversified from large super centres, to

local and mall-based sites.

� Opportunities exist for Wal-Mart to continue with its current strategy of

large, super centres.

due to outsourcing to low-cost regions of the World. This has lead to

'Wal-Mart Stores, Inc. is the world's largest retailer, with $256.3 billion in sales in the fiscal year

ending Jan. 31, 2004. The company employs 1.6 million associates worldwide through more

than 3,600 facilities in the United States and more than 1,570 units . . .more? Go to Wal-Mart

Facts

Disclaimer: This case study has been compiled from information freely available from public

sources. It is merely intended to be used for educational purposes only