目录
目录
1 企业概述 ..................................................................................................................................3
1.1 公司来历 ......................................................................................................................3
1.2 公司概况 ......................................................................................................................4
1.2.1 名称由来 ..........................................................................................................4
1.2.2 发展影响 ..........................................................................................................4
1.2.3 功能服务 ..........................................................................................................5
1.2.4 安全隐患 ..........................................................................................................5
1.2.5 隐私权 ..............................................................................................................5
1.2.6 启动 IPO............................................................................................................5
1.2.7 将发行电子货币...............................................................................................6
2 公司战略及演变 ......................................................................................................................7
2.1 企业战略概念 ..............................................................................................................7
2.1.1 战略定义 ..........................................................................................................7
2.1.2 战略意义 ..........................................................................................................7
2.1.3 战略特征 ..........................................................................................................8
2.2 Facebook 分类性战略分析 ..........................................................................................8
2.2.1 市场开发战略...................................................................................................9
2.2.2 服务战略 ........................................................................................................11
2.2.3 产品战略 ........................................................................................................13
2.2.4 发展战略 ........................................................................................................14
2.3 Facebook 阶段性战略分析 ........................................................................................16
2.3.1 发展历程阶段划分.........................................................................................16
2.3.2 阶段—战略 ....................................................................................................17
3 企业组织架构 ........................................................................................................................18
3.1 分布式网络结构 ........................................................................................................18
4 企业文化 ................................................................................................................................20
4.1 企业文化： ................................................................................................................20
4.1.1 自由，扁平文化：.........................................................................................21
4.1.2 工作狂文化：.................................................................................................22
4.1.3 快节奏文化：.................................................................................................22
4.1.4 创建文化： ....................................................................................................22
4.2 企业家 ........................................................................................................................23
4.2.1 马克•扎克伯格简介：...................................................................................23
4.2.2 扎克伯格眼中的 Facebook 文化： ...............................................................23
4.3 企业家精神 ................................................................................................................23
4.3.1 ................................................................................................................................23
4.3.2 ................................................................................................................................23
4.3.3 ................................................................................................................................24
4.3.4 ................................................................................................................................24
4.3.5 ................................................................................................................................24
