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汇丰银行-中国-快递物流行业-中国快递业:电子商务如何创造行业巨头-2-89页.pdf
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汇丰银行-中国-快递物流行业-中国快递业:电子商务如何创造行业巨头-2-89页.pdf
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Disclaimer & Disclosures: This report must be read with the disclosures and the analyst
certications in the Disclosure appendix, and with the Disclaimer, which forms part of it
https://www.research.hsbc.com
China Express Delivery
Initiate coverage: Delivering the goods –
how e-commerce is creating industry giants
We expect the world’s largest
express delivery market to register
a volume CAGR of 24% in the next
three years
A concentrated market, lower costs
and greater efciency can give rise
to industry giants with market caps
above RMB100bn
Initiate coverage of S.F. Holding,
STO Express and YTO Express with
Buy ratings, and Yunda Holding
with a Hold; prefer STO Express
and YTO Express
EQUITY RESEARCH REPORT
TRANSPORTATION & LOGISTICS
February 2019
By: David Wu (S1700518110001)
1
EQUITIES
● TRANSPORTATION AND LOGISTICS
12 February 2019
Why read this report?
Over the past decade, volumes in China’s express
delivery industry have increased 32x and revenues 13x.
We think it will continue to record a CAGR of more than
20% thanks to e-commerce and the ‘new retail’ market.
We expect this trillion-RMB market to breed several
express delivery companies with market caps above
RMB100bn.
We initiate coverage of four companies. We explain why
we prefer YTO Express and STO Express.
EQUITIES
● TRANSPORTATION AND LOGISTICS
12 February 2019
2
Big numbers: 50bn parcels in 2018, rising to 75bn in 2020e
It’s easy to become blasé about large numbers in China, but sometimes they are simply too big
to ignore. Take the express delivery parcel service industry. A decade ago it barely existed, but
by 2018, it was delivering 50.7 billion parcels a year, according to State Post Bureau. That’s an
average of about 137m a day, or 5.7m an hour, 95,000 a minute, or 1,500 a second. And it’s
pretty much all down to one thing – e-commerce. There’s just no stopping it. Express delivery
volumes have risen 32x (a 42% CAGR) in the last 10 years and revenues 13x (a 31% CAGR).
According to the Ministry of Commerce, China’s online retail gross merchandise value (GMV)
totalled RMB7.2trn in 2017, up 32% y-o-y. The percentage of online retail sales of physical
goods reached 15% in 2017, up from 10% in 2014. Home appliances and electronics have the
highest rates of online sales but apparel/footwear and beauty products are catching up.
As this is a relatively new industry, growth rates are inevitably slowing, but they remain at a high
level. We expect the number of parcels delivered to rise to 75bn in 2020e and bring in revenue of
RMB848bn, rising to more than RMB1trn in 2022e. The express delivery parcel service is the
fastest-growing segment in the logistics service industry. We expect the volume of express
deliveries to increase at a CAGR of 24% over 2018e-20, driven by three catalysts – a broader
range of goods, wider geographical reach and lower prices for packages. Meanwhile, industry
concentration is still increasing. We try to identify the long-term winners as competition between the
tech-savvy private sector companies that dominate the industry intensifies. In this report, we:
Examine the structure and scale of the industry
Identify areas where it is likely to grow fastest
Look at how a high level of industry concentration should boost market cap significantly
Initiate coverage of S.F. Holding, STO Express and YTO Express with Buy ratings, and
Yunda Holding with a Hold; we explain why we prefer STO Express and YTO Express.
Delivering the goods
In China, an average of 1,500 express parcels are delivered every
second. Volumes have risen 32x in the last decade and revenues 13x.
While the growth rates are inevitably slowing, we still forecast a volume
CAGR of 24% in the next three years. We believe the e-commerce
boom will create industry giants that will dominate the business as the
number of categories rises, geographical reach expands, and costs fall.
We initiate coverage of S.F. Holding (Buy), STO Express (Buy), YTO
Express (Buy), and Yunda Holding (Hold); we prefer STO Express and
YTO Express.
3
EQUITIES
● TRANSPORTATION AND LOGISTICS
12 February 2019
Industry structure – the Tongda operators dominate
Yunda Holding, STO Express, and YTO Express, which are A-share listed stocks, and ZTO
Express, which is listed on the NYSE, are four of China’s leading express delivery companies.
Together, they are known as the Tongda operators, which share similar business models and
origins. The founders all come from Tonglu County in Hangzhou, Zhejiang Province.
These companies have played an important role in the explosive growth of the country’s
express delivery industry and now have an aggregate market share of more than 50%. The
logistics service industry has two main segments – goods shipments and warehousing – and
shipments can be further categorised into express delivery, truckload, and less-than-truckload.
The shipments business is more complicated than it used to be a few years ago. These days,
the supply chain has three models, as shown in the chart below. The latest addition is ‘new
retail’, which covers across-city express delivery and intra-city instant delivery. The latter is a by-
product of the online-to-offline (O2O) model which has become so popular in China. According
to iMedia Research, in 2017 the total number of intra-city-instant-delivery orders reached 10bn,
up 313% y-o-y; of these, two-thirds were food delivery orders.
Exhibit 1. Valuation comparison
Company
Ticker
Currency
Price
ADT volume
(USDm)
Market cap
(USDbn)
___ PE (x) ____
___ PS (x) ____
___ EV/EBITDA __
__ ROE (%) ___
EPS CAGR
(%)
Dividend
yield (%)
18e
19e
20e
18e
19e
20e
18e
19e
20e
18e
19e
20e
18-20e
18e
Chinese express delivery companies (A-share)
S.F. Holding*
002352
CH
RMB
30.78
1720
19.7
32.6
25.5
17.6
1.5
1.2
0.9
12.1
10.7
7.9
12
14
18
28
1
Yunda Holding*
002102
CH
RMB
33.01
770
8.5
27.2
22.1
17.5
4.3
3.2
2.5
14.1
10.5
8.8
25
20
22
14
N/A
STO Express*
002468
CH
RMB
19.00
1550
4.3
15.8
11.4
10.2
1.7
1.2
1.0
8.8
6.0
5.2
24
27
24
27
2
YTO Express*
600233
CH
RMB
12.10
750
5.0
19.0
14.1
12.0
1.3
1.0
0.9
11.0
7.5
6.0
18
21
21
28
1
Average
23.7
18.3
14.3
2.2
1.7
1.3
11.5
8.7
7.0
20
21
21
24
1
Chinese express delivery companies (listed in the US)
ZTO Express
ZTO US
USD
17.2
2430
12.6
21
17.8
15
4.9
4.0
3.2
13.2
11.0
9.2
15.4
14.5
15
24
1
BEST Inc.
BSTI US
USD
4.7
490
1.8
N/A
22.2
8.6
0.4
0.3
0.3
N/A
8.8
4.4
-10
13
27
N/A
0
US express delivery companies
UPS
UPS US
USD
101.3
36090
86.9
14.1
13.2
12.2
1.2
1.1
1.0
10.9
10.0
9.3
237
124
84
12
4
Fedex
FDX US
USD
173.6
46540
46.3
10.7
11.2
9.9
0.6
0.6
0.6
6.7
7.0
6.4
22
20
20
12
1
European express delivery companies
Deutsche Post
DPW GY
EUR
25.7
11900
36.5
14.3
11.5
10.3
0.5
0.5
0.5
7.1
6.1
5.6
18
20
20
3
5
Japanese express delivery companies
Yamato
Holdings
9064 JT
JPY
2950
4080
11
28.5
22.8
19.9
0.7
0.7
0.7
9.6
8.3
7.5
7
8
9
47
1
Global average (After removing loss-making companies)
20.4
16.6
13.8
1.9
1.5
1.3
10.4
8.6
7.3
42
29.8
25.8
22
2
Note: Priced as of 30 January 2019
Source: HSBC Qianhai Securities estimates for our four covered companies (*), consensus from Bloomberg for all other companies
EQUITIES
● TRANSPORTATION AND LOGISTICS
12 February 2019
4
Exhibit 2. The logistics supply chain – three retail models
Source: HSBC Qianhai Securities
Comparison with the US
China is not the only country with a big express delivery industry. In the US, revenue has grown
from USD23bn in 1996 to USD87.5bn in 2016, and the revenue contribution to the logistics
service industry (ex warehousing) has almost doubled from 20% to 37%.
Inevitably, the growth rates are much lower than in China, which has the world’s largest e-
commerce market. In terms of the rate of online retail penetration, China (19%) overtook the US
(12%) in 2017 after being at the same level in 2014.
Interestingly, the revenue breakdown is different in the two markets. Express delivery accounted
for only 14% of revenue in China in 2017, far behind the 37% in the US (see exhibits 2-3). To
us, this suggests we are likely to see very rapid progress in this category as e-commerce
continues to expand its reach in China.
From a company perspective, express giants in the US have a higher proportion of non-express
delivery business. Leading couriers in China are focused on parcel delivery business (see
exhibits 4-5) but are making headway to the less-than-truckload segment by gaining market
share from traditional trucking company.
Exhibit 3. Revenue breakdown of logistics
service market (ex warehousing) in the US
Exhibit 4. Revenue breakdown of logistics
service market (ex warehousing) in China
Source: Fedex data, TUC Media, HSBC Qianhai Securities
Source: TUC Media, State Post Bureau, HSBC Qianhai Securities
New retail
B2b2C
Manufacturer
B
DC
Regional DC
b
Store
C
Consumer
Store sales
B2b2C
Manufacturer
B
Distributor 1
Distributor n
……
b
Store
C
Online sales
B2C/C2C
Manufacturer
B
DC
Regional DC
C
Consumer
Distributor
C
Consumer
Integration of warehousing and express delivery
Intra-city instant delivery
Express delivery
Truck Load and Less-Than-
Truckload
64%
47%
16%
16%
20%
37%
0%
20%
40%
60%
80%
100%
1996 2016
Truckload Less-Than-Truckload Express-Delivery
63%
57%
31%
29%
6%
14%
0%
20%
40%
60%
80%
100%
2012 2017
Truckload Less-Than-Truckload Express-Delivery
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