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Research on Business Marketing Strategy
----take Apple and Samsung for instance
Abstract
In the context of globalization,the rapid development of the information age,mobile
phones have bee the people's daily life,indispensable items.Has a huge advantage in the
Chinese population.2021 Number of mobile phone users in China has reached the
world's first,which has the world's major mobile phone manufacturers target the Chinese
market as an important marketing strategy.Now is the stage of development of smart
phones,a large number of mobile phone manufacturers to launch its own smart
phone,beginning in 2021,with Android,Ios for the operating system,many smart phone
manufacturers to launch its own mobile phone brand.In so many mobile phone
manufacturers,the biggest has to do the best two panies,one is Samsung Electronics,one
apple.Samsung and Apple,the world's two largest mobile phone
manufacturers,accounting for the largest share of China's mobile phone market.This two
manufacturers to use two different operating systems,but they are each other's largest
smart phone petitors.While economic development and technological progress on major
mobile phone manufacturers raised higher demands for domestic and foreign mobile
phone manufacturers.to confront the opportunities and challenges.
Samsung and Apple with respect to Motorola Nokia to enter the Chinese market
late in the face of absolute advantage under conditions of Motorola and Nokia,Samsung
and Apple have made a positive and different efforts to gradually occupy a favorable
position.This gives us food for thought.
In this paper,related to marketing theory,a prehensive parative analysis of Samsung
and Apple's marketing strategy.Finally,the development of Samsung and Apple made
some optimization tips.Samsung and Apple as well as other major mobile phone
manufacturers at home and abroad with the reality of reference for the development of
research in this paper.
Key words:Samsung,Apple,Marketing strategy,smart phone
