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Newzoo:元宇宙、区块链游戏和NFT-航向互联网的未知水域.pdf
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Newzoo:元宇宙、区块链游戏和NFT-航向互联网的未知水域.pdf
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1. Introduction
2. The Metaverse Foundation
3. Executive Summary
4. Top 10 Trends
i. The Metaverse, Entertainment, and
Implications for Brands
ii. P2E, Blockchain Gaming, and Digital Land
iii. NFTs, Crypto, and Interoperability
4. Limitations and Closing Thoughts
Table of Contents
© Newzoo 2022
We launched the first edition of our metaverse report in July 2021. Then,
the metaverse, NFTs, and blockchain gaming transitioned from being
largely unknown concepts to ubiquitous terms on the lips of every major
brand or investor. Despite the hype somewhat cooling down in recent
months—partly as a result of the global macroeconomic situation—interest
in the metaverse as a natural and immersive successor to the 2D internet
is still at an all-time high.
The transition from Web 2.0 to Web 3.0 will not only impact the modus
operandi of (major) brands, but also the way in which consumers live,
work, and experience entertainment.
The evolution of simulated, 3D worlds presents a particularly massive
opportunity for brands. The transition from diffused physical spaces and
into virtual worlds provides them with a new opportunity to reach a highly
condensed mass of users that is more difficult to both approach and
monetize through other forms of advertising. This transition into virtual
worlds can only accelerate as the current generations of digital natives
age and as virtual experiences become more authentic. Fast-moving
brands like Nike, Louis Vuitton, Balenciaga, or technology brands like
Meta—to name just a few—recognized this shifting of the tide and have
already developed metaverse strategies.
Moreover, while NFTs and blockchain games have experienced a
spectacular 2021, a severe drawback in the crypto market along with fears
of a global recession have both led to public interest and coin valuations
substantially waning in recent months. As a result, this correction will likely
end most of the (low effort) endeavors in these areas. Nevertheless, we
remain optimistic about the future and remain confident that the top
projects will succeed.
Given how fast-moving this space still is, an elemental understanding of
the building blocks and trends that surround it is essential. Therefore, in
this report, we identify and discuss the top 10 prevailing trends in the
metaverse, blockchain gaming, and NFT space. Understanding these
trends (and what drives them) will help companies endemic to gaming,
consumer brands, and consumers alike to navigate the murky waters of
the metaverse, along with its connection to NFTs and blockchain games.
We hope you find this report insightful and useful for shaping your
strategy in 2022 and beyond.
3
The Metaverse in 2022 and Beyond
Foreword
Mihai Vicol
Metaverse Lead
© Newzoo 2022
4
The Metaverse Foundation
Definition, ecosystem, and recent events
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