HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT | JUNE 1, 2022 TO MAY 31, 2023
Rankings and
Methodology
We surveyed 659 D1 and D2 colleges and
universities between June 1, 2022 and May 31,
2023 on Instagram, Facebook, Twitter, and TikTok.
Using this data and a weighted formula, we
generated an overall engagement ranking for
each school!that blends total engagement
and engagement rates.
The top-ranked colleges and universities on social
media have high engagement rates with average
or better audience size and posting volumes.
Read the full report online »
SCORE/RANK
ENGAGEMENT
TOTAL
ENGAGEMENT
RATE
