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2022年美容与健身报告(英).pdf
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2022-05-16
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2022年美容与健身报告(英).pdf
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2022 WELLNESS INDEX
A closer look at the year’s biggest beauty and
wellness trends—what’s coming, why they
matter, and how to make them part of your
business strategy.
Beauty &
Wellness
Report
2022 Mindbody Wellness Index: Beauty Report
2
2022 Mindbody Wellness Index: Beauty Report
3
Just as 2020
created new paths
to connection
and wellness, 2021
reinforced the need
to make those
paths sustainable.
It’s fair to say that life heading into 2022 may
look different than expected, but there’s still
plenty of room for reimagining along the
way—especially for those in the beauty and
wellness space.
As one of the industry’s most comprehensive
studies, our 2022 Wellness Index asked more
than 16,000 Americans from major US cities
about their wellness habits. A clear majority
now see wellness as worth prioritizing in
life, and they’re willing to put in the time to
do it. Brands that support all dimensions of
wellness will reap the biggest benefits in the
year ahead.
Let’s dive into the results.
2022 Mindbody Wellness Index: Beauty Report
4
In the minds of consumers, “wellness” now
encompasses a whole lot more than just
being in shape. It’s reducing stress. It’s feeling
confident. It’s finding a sense of community
and belonging. It spans mental, physical, and
spiritual dimensions—and consumers actually
prioritized mental wellness above them all.
This is where we see the pandemic’s lasting
effect on consumer behavior—even their overall
outlook on life. Wellness now speaks to an
overall improvement in quality of life, a lifestyle
that makes room for things that really matter.
The definition
of wellness is
changing
78% say wellness
is more important
than ever.
65% of Americans
believe beauty/
grooming is a
part of wellness
2022 Mindbody Wellness Index: Beauty Report
5
Reasons people are more
focused on health and wellness:
I want to improve my health
#
1
#
2
#
3
I want to live a long
and healthy life
I want to be healthy so I
can focus on other things
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