电通：塑造21世纪20年代英国旅游格局的核心趋势.zip

In 2021, 1 in 4 GB consumers planned to have a holiday in their

country more often in the next 12 months than they did before the

pandemic, and this peaks at over 1 in 3 Millennials.

18% of GB consumers in 2021 planned to holiday abroad more

often in the next 12 months than they did pre-pandemic, but 31%

plan to do so less often. This propensity towards less international

travel holds true even among frequent pre-pandemic vacationers.

It is important to note that the key trends explored in this report have all been developed with an initial consideration of the short- and

longer-term effects of the COVID-19 pandemic on the travel sector. Indeed, it is hard to think of a sector more impacted by the pandemic

than the global travel sector. As Richard Nicholls, Head of Research and Forecasting at Visit Britain states “The pandemic was the first time,

in living memory, that we saw anything on this scale disrupting international travel.”

In particular, Foresight Factory research highlights the continuing influence of the pandemic on holiday and travel choices. For example:

However, despite such short-term impacts, a return to more normalised travel patterns is expected in a relatively short period of time; albeit