网络管理-信息化-大数据视角下旅游目的地信息化评价研究——以山东省为例.pdf

Research on Tourist Destination Information Evaluation

from the Perspective of Big Data

——Taking Shandong Province as an Example

Abstract

rational decisions. The arrival of the era of big data changes tourist destination information of the

evaluation criteria. Therefore, in terms of tourist destinations, to re-examine the information

evaluation criteria, establish a rational evaluation system, which has become a real problem

tourist destination information development process faced. In this case, to enhance research on

tourism destination information evaluation is of great significance to the healthy and rapid

development of the tourism destination of information technology.

On the basis of predecessors' research achievements about tourist information, in the

perspective of big data, this paper carries out the pioneering research on the construction of

tourism destination information. First of all, through analyzing the theory of tourism information

and Big Data, we has been clear about the present development situation of tourism information

Finally, taking Shandong Province as an example to make empirical analysis, on the basis of

determining weight, through the fuzzy comprehensive evaluation method to evaluate the

development situation of Shandong tourism destination information, points out problems existing

in the process of Shandong tourist destination information construction, and then according to

the problems put forward the corresponding countermeasures and Suggestions, and providing

reference for Shandong Provincial Tourism Destination Information.

Key words: Big Data ， Tourist Destination Information ， Information

Evaluation ，Evaluation Index System，Shandong Province

第三章 大数据视角下信息化评价指标的构建 ......................................................................... 16

第四章 旅游目的地信息化因子分析 ......................................................................................... 27

第五章 实证研究——山东省旅游目的地信息化评析 ............................................................. 37

结 论 ............................................................................................................................................. 50

参考文献 ....................................................................................................................................... 52

附录 1 ............................................................................................................................................ 54

附录 2 ............................................................................................................................................ 56

附录 3 ............................................................................................................................................ 58