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目 录
摘 要 ·································································································· I
ABSTRACT ························································································· III
第一章 绪论 ························································································· 1
1.1 研究背景与意义 ··············································································· 1
1.1.1 研究背景 ················································································· 1
1.1.2 研究意义 ················································································· 1
1.2 相关概念界定 ················································································· 2
1.2.1 煤矸石 ···················································································· 2
1.2.2GDRT 煤矸石智能分选设备 ······························································ 2
1.2.3 营销的概念 ··············································································· 2
1.2.4 市场的概念 ··············································································· 3
1.2.5 营销战略的概念 ·········································································· 3
1.3 国内外研究现状 ··············································································· 4
1.3.1 国内外煤矸石综合利用现状 ····························································· 4
1.3.2 国内外煤矸石分选技术 ·································································· 5
1.3.3 国内外营销战略发展现状································································ 6
1.4 研究内容 ······················································································ 7
1.5 研究方法和思路 ··············································································· 7
1.5.1 研究方法 ················································································· 7
1.5.2 研究思路 ················································································· 8
1.6 本章小结 ······················································································ 9
第二章 理论基础 ··················································································· 11
2.1 市场营销 ···················································································· 11
2.2 影响营销的环境 ············································································· 12
2.2.1 宏观环境 ················································································ 12
2.2.2 微观环境 ················································································ 12
2.3 市场营销战略相关理论 ····································································· 13
2.3.1 营销战略的内容 ········································································ 13
2.3.2 市场营销战略的特征 ··································································· 13
2.3.3 市场营销战略的分类 ··································································· 14
2.3.4 市场营销战略的步骤 ··································································· 14
2.4 PEST 分析模型 ··············································································· 15
2.5 波特五力分析模型 ·········································································· 17
2.6 SWOT 分析模型 ············································································· 18
2.7 本章小结 ···················································································· 20
万方数据
