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本科毕业论文---电子商务网站seo优化.doc
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本科毕业论文---电子商务网站seo优化.doc
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本科毕业论文
题 目:电子商务网站 SEO 优化分析研究
院 (部):
专 业:
班 级:
姓 名:
学 号:
指导教师:
完成日期:
山东建筑大学毕业论文
目 录
摘 要.......................................................................................................III
ABSTRACT................................................................................................IV
1 前 言 ....................................................................................................1
1.1 为何要做 SEO 及 SEO 的用处 ...........................................................1
1.2 网站首页如何布局 ..............................................................................4
1.2.1 搜索引擎识别 ...................................................................4
1.2.2.用户识别 ...........................................................................5
1.2.3.搜索引擎匹配 ...................................................................5
1.2.4 用户匹配 ...........................................................................5
1.2.5 总结 ...................................................................................6
2 网站内容优化的黄金分割点..........................................................7
2.1 网站内容质量优化检查 ..............................................................7
2.2 检查网站内容有无收录的比例 ..................................................7
2.3 收录页面类型的比例 ..................................................................7
2.4 收录关键词的类型比例 ..............................................................7
2.5 已有排名页面分析 ......................................................................8
2.6 总结 ..............................................................................................8
3 做 SEO 如何让你提升“颜值” .....................................................8
3.1 专题页的风格 ..............................................................................8
3.2 搜索引擎爬行的方向 ..................................................................9
3.3 通用部分 ....................................................................................10
山东建筑大学毕业论文
I
3.4 内容页 ........................................................................................11
4 如何屏蔽搜索引擎的蜘蛛抓取 ...................................................12
5 网站 SEO 与网站外推区别 ............................................................14
5.1 网站 SEO 措施...........................................................................14
5.2 网站外推措施 .........................................................................14
6 网站优化措施 ...................................................................................15
6.1 标题一定要有核心关键词 ........................................................15
6.2 关键词 ....................................................................................16
6.3 原创文章 ....................................................................................16
6.4 定时更新 ...................................................................................17
6.5 友情链接 ....................................................................................17
6.6 常用推广 ....................................................................................18
6.7 图片要配图 ................................................................................18
7 结 论 ...................................................................................................19
谢 辞.......................................................................................................20
参考文献................................................................................................21
山东建筑大学毕业论文
II
摘 要
随着电子商务和国内经济的持续发展,有力的推动了企业的发展。SEO 是一
个传统职业,说其古老也有点不好,毕竟互联网的发展也不过几十年,尽管最早
的开端是 20 世纪 80 年代,恐怕现在的很多读者,甚至我自己来说,还都啥都不
懂,更不要说没有出生的 90 后 00 后了。自从有互联网有网站开始,所有的网站
主(之前的称谓),后来就是企业站长和个人站长了。这些站长都想让自己的网
站有名气,有知名度,有点击量,并且让自己的网站能够促进业务。
随着各种各样的搜搜引擎出现,就有很多人不断研究如何能够获得高指数的
KEYWORDS 的排名呢?
搜索引擎优化跟着诞生了,(Search Engine Optimization)SEO 诞生了,
搜索引擎的技术人才更聪明,你会找漏洞做排名,我也会反查,防范作弊,SPAM
反查也在搜索引擎公司诞生。我个人还是倾向用白帽也就是正当的手法去做搜索
引擎优化,在后面我会一点一点讲。黑帽 SEO 也会说的,我不会告诉大家如何使
用作弊去做 SEO,我让大家如何防范别人在你网站作弊,对你的不利。
关键词:SEO;企业;互联网;搜索引擎优化
山东建筑大学毕业论文
III
Research on the optimization of the electronic commerce website
SEO
ABSTRACT
With the continuous development of e-commerce and the domestic economy, the
development of the enterprise. SEO is a traditional occupation, said the old also is not
good, after all the development of the Internet, but also tens of years, although the
earliest of the beginning of the 20th century, the 1980s, probably many of today's
readers, even myself, what all don't understand, not to mention not born after 90 00
after the. Since the Internet has a website to start, all of the site owners (before the
title), and later is the business owners and personal webmaster. These webmaster want
to make their own website is famous, there are well-known, there is a click, and let
their website can promote business.
With a variety of search engines, there are a lot of people continue to study how to
obtain a high index of keywords ranking?
Search engine optimization followed was born, search engine optimization SEO)
was born, search engine technology talent wise, you will find loopholes in ranking, I
will counter check, prevent cheating, spam reverse lookup in search engine company
was born. I personally prefer the white hat is the right way to do search engine
optimization, on the back of my one point one point. Black hat SEO will also say, I
will not tell you how to use cheat to do SEO, I let you how to prevent others in your
website cheating, to your disadvantage.
Key Words: SEO; enterprise; Internet; search engine optimization
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