摘要：
在毕业实习期间，我在杭州高浪电子商务有限公司做了一个月时间的调研，
首先调研其电子商务在企业中的应用现状，从现状的研究中发现其存在着几项问
题，搜素引擎未能高效利用。信息管理上的漏洞与缺失。与人力资源不同配套协
同。互联网的普及，使得电子商务成为企业经营活动中重要的营销手段，给企业
实现营销方式的变革带来了新的机会，它极大的改变了原有市场存在理论和实物
存在的基础，同时也是国家经济高收入的新型主要来源。但有些中小企业电子商
务应用现状仍处于落后状态，电子商务的应用对企业有提高竞争优势、占据市场
份额的重要意义。所以我以杭州高浪有限公司电子商务上的应用为题，通过对杭
州高浪电子商务有限公司现状存在的问题分析，提出了相应的改进措施与对策。
希望对企业建设有一些借鉴作用，能够给企业带来些帮助。
关键词 ：电子商务；连锁零售；应用现状
Abstract:
In the graduation internship, I do the research time of a month in Hangzhou
high waves Agel Ecommerce Ltd, the first investigation of the current situation of the
application of e-commerce in the enterprise, from the present situation of the study
found that there are a few problems, efficient use of search engine failure.
Vulnerability and lack of information management. In coordination with the human
resources of different matching. The popularity of the Internet, electronic commerce
has become an important means of marketing in the business activities of enterprises,
has brought the new opportunity to the enterprise to realize the marketing, it greatly
changed the original market foundation of theory and real, at the same time model is
also a major source of national economic income. But in a state of backwardness still
some small and medium-sized enterprise electronic commerce application, the
application of e-commerce has important significance to improve competitive
advantage, to occupy the market share of the enterprise. So I used the title of
Hangzhou high waves limited e-commerce, through the analysis of existing status of
Agel Ecommerce Ltd of Hangzhou high wave problem, put forward the improvement
