ABSTRACT
The traditional retail sales enterprise starts from 2011 year on to face the high
cost, the high competition, the resources monopoly, the low repayment
continuously, difficult to expand and so on the difficult problems. Also the
traditional retail enterprises return rate more and lower, costs are getting higher and
higher, so it is difficult to expand. In addition to the above difficulties and pressure,
the next five to ten years, the traditional retail industry will usher in a large number
of stores, property lease expires, lease cost costs rising, or even rent growth rate will
reach 30%-50%. The traditional retail industry will usher in the most intense
competition in ten years. The industry's future is full of variables. Of course, the
challenge also has the opportunity; Chinese traditional retail industry is also faced
with many development opportunities, in 2012 year.
This paper choose our traditional retail industry and electronic commerce as
the study object, Starting from the basic theory, Combining data and through
analysis of the status of .Then the following closely by the traditional retail trade
and the electronic commerce most typical two enterprises took the example and
In-depth analysis of they advantages and disadvantages. Combine speculative
knowledge, analysis to the traditional retail trade and electronic commerce SWOT.
Objective is to comparative analysis the influence of Electronic Commerce on the
traditional retailing, in order to the development of Chinese traditional retail
industry more healthy to provide theoretical basis and empirical support. The
different traditional retail sales enterprise, according to own situation, chooses the
different transition model, the chain-like pattern as well as the electronic commerce
development pattern.
This paper in-depth analysis what influence of the Electronic Commerce on the
traditional retail. Find out the development model for China traditional retail
industry, providing reference basis for Chinese traditional retail enterprises. Be
directed against traditional retail industry problems put forward three
countermeasures. In the end, for the development mode of Chinese traditional retail
industry, facing electronic commerce should take measures were summarized. Hope
