Abstract
The transfer of the service outsourcing as main characteristics of the new round of
industrial restructuring is on the rise in the world, China's service outsourcing industry,
ushered in a good opportunity for development, has become one of the important service
offers. At the national, Jiangsu Province, under the guidance of a series of policies, as
China's manufacturing cities in southern Jiangsu Heights also have seized the opportunity of
service outsourcing industry, municipalities have been relatively rapid development.
However, Zhenjiang because of the economic base is relatively weak compared with other
cities in southern Jiangsu, in the industrial scale and industrial competitiveness, there is still
a large gap between other cities. To quickly improve the competitiveness of service
outsourcing industry in Zhenjiang, especially in software services outsourcing
competitiveness, so as to drive regional economic development，has become an important
study in front of the guild and academia .
This paper firstly introduces the concept and types of service outsourcing industry and
summarizes the characteristics of it. Based on the theory of diamond, the factors that will
influence competitiveness of service outsourcing industry are explored, and the theory of
industry life cycle is briefly reviewed. And then, it analyses the present state of Zhenjiang
service outsourcing industry development, and provides a qualitative analysis on the
advantages and disadvantages of Zhenjiang software outsourcing industry development
using SWOT method. On the basis of the related research of industrial competitiveness and
its evaluation index, combined with characteristics of software outsourcing industry, this
paper establishes an evaluation index system of regional software outsourcing industry
competitiveness. With the method of principal component analysis, it constructs evaluation
model of the industry competitiveness of Zhenjiang regional software service outsourcing,
and according to the statistics, we know the comparison between Zhenjiang and other cities
of southern Jiangsu and the location of Zhenjiang. Under the premise of life stages of
Zhenjiang industry development, related suggestions to improve its competitiveness is put
forward in this paper.
And the following research is focused on:
(1)Evaluation of competitiveness of software services outsourcing industry in
Zhenjiang. First is to combine the characteristics of service outsourcing industry,
constructing evaluation index system of regional service outsourcing industry
