一、公司概述 .....................................................................................4
1.1、社会背景.............................................................................4
1.2、产品概述.............................................................................5
二、 市场分析及定位.........................................................................6
2.1、竞争对手的分析..................................................................6
2.2、网络技术发展 .....................................................................6
2.3、市场环境的分析..................................................................7
2.4、我们的优势 .........................................................................9
2.5、产品定位...........................................................................10
三、 产品介绍 .................................................................................11
3.1、产品功能...........................................................................11
3.2、产品特点...........................................................................15
3.3、盈利模式介绍 ...................................................................15
四、商业模式 ...................................................................................16
4.1、商业模式的由来................................................................16
4.2、商业模式的具体结构.........................................................17
五、营销策略 ...................................................................................18
5.1、此款 APP 的优势 ..............................................................18
5.2、 APP 推广模式.................................................................19
六、 财务分析 .................................................................................22
6.1、资金来源...........................................................................22
6.2、成本规划 ..........................................................................23
