中国产业竞争情报网 www.chinacir.com.cn
Contents
关于优质商业计划书的理解
商业计划书编撰方法论
主要资金供应方如何看项目
关于公司估值
APP 项目商业计划书纲要
关于我们
中国产业竞争情报网 www.chinacir.com.cn
引言 ······························································································· 1
Chapter 1 关于优质商业计划书的理解········································ 2
Point 1 何谓优质商业计划书 ··············································································· 2
Point 2 商业计划书核心用途 ··············································································· 6
Point 3 常规商业计划书一般性纲要 ····································································· 7
Chapter 2 商业计划书编撰方法论 ············································· 10
Point 1 商业计划书编撰技术路线图 ··································································· 10
Point 2 商业投资项目分析技术路线图 ······························································· 11
Point 3 商业计划书财务分析系统 ······································································ 12
Point 4 商业计划书行业及市场调查分析技术路线图 ·········································· 14
Point 5 商业计划书行业及市场调查数据解决方案组合 ······································· 15
Point 6 商业计划书编撰行文技巧 ······································································ 16
Part 1 摘要信息编撰 ··················································································· 16
Part 2 公司信息编撰 ··················································································· 17
Part 3 行业信息分析 ··················································································· 18
Part 4 公司管理分析 ··················································································· 19
Part 5 产品服务分析 ··················································································· 20
Part 6 市场营销设计 ··················································································· 21
Part 7 融资计划分析 ··················································································· 21
中国产业竞争情报网 www.chinacir.com.cn
Part 8 财务效果分析 ··················································································· 22
Part 9 风险机会分析 ··················································································· 23
Point 7 商业计划书编撰资料需求 ······································································ 23
Part 1 公司背景 ·························································································· 23
Part 2 公司产品及服务················································································ 26
Part 3 市场营销 ·························································································· 27
Part 4 公司财务状况调查 ············································································ 28
Part 5 公司计划 ·························································································· 30
Part 6 投资说明 ·························································································· 33
Point 8 商业计划书编撰服务流程 ······································································ 34
Chapter 3 主要资金供应方如何看项目······································ 36
Point 1 PE 如何看项目 ······················································································· 36
Part 1 项目的初步筛选标准········································································· 36
Part 2 项目的初步筛选标准········································································· 37
Point 2 VC 如何看项目······················································································· 39
Point 3 BANK 如何看项目 ················································································· 44
Part 1 借款人概况评估················································································ 44
Part2 项目建设条件评估 ············································································· 48
Part3 产品服务市场评估 ············································································· 48
Part4 投资及筹资方案评估 ········································································· 49
Part5 偿债能力评估 ···················································································· 50
中国产业竞争情报网 www.chinacir.com.cn
Part6 贷款风险评估 ···················································································· 52
Chapter4 关于公司估值 ····························································· 54
Point 1 公司估值释义 ························································································ 54
Point 2 公司估值典型方法 ················································································· 56
Part 1 收入法估值······················································································· 56
Part 2 收入法估值举例——企业自由现金流法（FCFF）模型 ······················ 58
Part 3 收入法估值举例——企业股权现金流（FCFE）模型·························· 62
Part 4 收入法估值举例——企业股利现金流（DDM）模型 ·························· 62
Part 5 市场法估值······················································································· 63
Part 6 市场法估值举例——市盈率法估值（P/E）模型································· 64
Point 3 不同估值方法比较及使用情况说明 ························································ 65
Chapter 5 APP 项目商业计划书纲要 ·········································· 66
Chapter 6 关于我们···································································· 76
Point 1 公司简介 ······························································································· 76
Point 2 主营业务及产品 ···················································································· 78
Part 1 统计数据服务 ··················································································· 78
Part 2 市场调查服务 ··················································································· 79
Part 3 产业咨询服务 ··················································································· 81
Part 4 园区规划服务 ··················································································· 83
