User Experience Mapping
Get closer to your users and create better products for them
Peter W. Szabo
BIRMINGHAM - MUMBAI
User Experience Mapping
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First published: May 2017
Production reference: 1240517
Published by Packt Publishing Ltd.
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ISBN 978-1-78712-350-2
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Credits
Author
Peter W. Szabo
Copy Editor
Dhanya Baburaj
Reviewer
Jay Heal
Project Coordinator
Ritika Manoj
Commissioning Editor
Ashwin Nair
Proofreader
Safis Editing
Acquisition Editor
Reshma Raman
Indexer
Francy Puthiry
Content Development Editor
Aditi Gour
Graphics
Jason Monteiro
Technical Editor
Murtaza Tinwala
Production Coordinator
Shantanu Zagade
About the Author
Peter W. Szabo is one of the world's leading user experience consultants, the principal of
the farZenith.com agency. He is a frequent conference speaker, workshop host, and user
centricity evangelist. His UX blog, Kaizen-UX.com, gained its popularity for UX
management articles and novel user experience approach. He used to be a senior manager
leading the UX team at the world's biggest online gambling corporation, Amaya Inc.
(known for brands such as PokerStars, BetStars or FullTilt). As UX Director at WhatUsersDo
(Europe's largest remote testing platform), he contributed to the widespread acceptance of
remote research in the UX industry.
Outside of the UX world, he is the proud father of Maya and Magor. He enjoys reading,
writing, and playing games (not just computer ones). He is a cat person. Ok, that's an
understatement, he is simply crazy for cats.
