Abstract
With the development of science and technology, economy, politics, our country all
enterprises gradually increased, the competition between enterprises is becoming more and
more fierce, and in the market competition, the enterprise's own management strategy and
enterprise internal financial management system for the enterprise competitiveness has
significant influence, also determines the enterprise can before and after financial risk to
timely control strategy. In the process of the growth and development of an enterprise, it
will face various kinds of risks, including policies, industries, markets, daily management,
brain drain and other aspects, and these risks often affect the daily financial management
activities, and even evolve into financial risks. Therefore, enterprises should pay more
attention to financial risks, distinguish and predict all kinds of potential problems in
advance, and formulate risk coping strategies in advance, which has become an important
content of the overall risk management of contemporary enterprises. In this article to Z
company (group) co., LTD. As the research object, on the basis of combining the relevant
theoretical knowledge, with literature analysis, case analysis, qualitative and quantitative
analysis method for the company in the financing, investment, market competition,
working capital, the analysis of financial risk, analyse why the company formed the current
financial risk. After analyzing the financial risks of Company Z, we propose some
countermeasures for the current financial risks of Company Z, and expect Company Z and
other enterprises to benefit from them.
Key words: financial risk; import and export enterprise;financial management
