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2022年全球最具吸引力的雇主.pdf
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2022-11-16
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2022年全球最具吸引力的雇主.pdf
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World’s Most
Attractive
Employers
2022
Research from Universum reveals the aspirations of university graduates as
they enter the global workforce — and how a growing mismatch between
student expectations and economic headwinds may require re-evaluation on
both sides of the employment deal.
Key Findings
Study Methodology
Re-evaluating the Employment Deal
The Case for Stronger Performance Orientation
Targeting Critical Talent and Local Differences
World’s Most Attractive Employers Rankings
3
6
11
13
17
21
CONTENTS
1
2
3
4
5
6
Each year, Universum surveys over
one million career seekers globally.
The study asks: Which employers
do students hold in highest regard?
And what factors most influence
that decision?
3
Key
Findings
Key
Findings
It may be time to
re-evaluate the
employment deal.
Given record talent shortages in most
markets, hiring has been very candidate-
driven over the last 12 months (with higher
expectations for pay, benets, and quality of
life among young talent). Now most regions
face signicant economic headwinds and
employers are pulling back on hiring. Will
companies regain more control in the
employer-employee relationship? At the
very least, it may be time for employers
to re-evaluate the “give and get” deal at
the heart of their companies’ Employer
Value Propositions (EVPs) and recruitment
marketing.
The demand for
work-life balance
and flexible working
accelerates.
From a list of 40 attributes, “work-life
balance” rose 6 places to rank as #8 most
important in 2022, and “exible working
conditions” rose 7 places, landing at #10.
This rise was particularly evident among
engineering and IT students. The key
question: Can employers deliver on the
quality-of-life benets young people have
come to expect, even while there is growing
pressure to do more with less?
Young people are
highly focused on
compensation.
Across business, engineering, and IT
student groups surveyed by Universum,
young people put a major emphasis
on compensation when choosing their
ideal employers. “Competitive salaries”
and “high future earnings” make up two
of students’ top-three priorities, and
both were among the fastest-growing
priorities across all variables. Given
the friction between high ination and
cooling economic growth, employers
will need to rethink starting salaries for
recent graduates, balancing students’
high expectations against protecting the
bottom line.
Key
Findings
Study
methodology
Re-evaluating the
Employment Deal
The Case for Stronger
Performance Orientation
Targeting Critical Talent
and Local Differences
World’s Most Attractive
Employers Rankings
5
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