正文目录
第 1 章 中国乳酸菌饮料行业市场概况 ...................................4
1.1 企业数量和分布............................................................................................................4
1.2 行业市场规模 ................................................................................................................5
1.3 行业特点 .........................................................................................................................6
产品种类多，市场概念混乱 ..................................................................................6
企业分散，普遍规模较小 .......................................................................................6
产品供应国内，出货渠道单一..............................................................................7
1.4 发展环境和影响因素分析 .........................................................................................7
消费能力 .........................................................................................................................7
消费认知 .......................................................................................................................8
技术标准 .......................................................................................................................8
1.5 技术状况 .........................................................................................................................9
第 2 章 中国乳酸菌饮料行业经济运行分析..............................10
2.1 发展速度和发展规模 ................................................................................................10
市场容量 .....................................................................................................................10
产品结构 .......................................................................................................................11
主要厂商市场销量和份额 .....................................................................................12
区域市场规模............................................................................................................14
2.2 财务情况分析 ..............................................................................................................15
成本情况 .....................................................................................................................15
2.2.2 盈利水平...........................................................................................................16
销售渠道分析............................................................................................................17
2.4 投资价值分析 ..............................................................................................................22
第 3 章 中国乳酸菌饮料市场分析.......................................23
3.1 行业基本市场状况 .....................................................................................................23
3.2 主要产品品牌基本市场状况...................................................................................25
品牌渗透率...................................................................................................................25
品牌的饮用比例..........................................................................................................28
3.3 乳酸菌饮料消费者分析............................................................................................31
市场消费者人口构成 ................................................................................................31
不同类型消费者的消费情况...................................................................................40
3.4 主要乳酸菌品牌基本市场指标分析 .....................................................................41
品牌渗透率前 10 位品牌消费者与人口构成.....................................................41
品牌渗透率前 10 品牌的消费者特征 ..................................................................42
渗透率前 10 品牌在不同消费者中的渗透率.....................................................43
最经常饮用比例前十位品牌消费者人口构成及其在特定人群中的品牌最
经常使用比例 ..............................................................................................................44
3.5 乳酸菌饮料消费者的生活态度分析 .....................................................................46
品牌观............................................................................................................................46
广告影响 .......................................................................................................................47
购物投资习惯 ..............................................................................................................47
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