互联网+教育网站创办商业策划书.pdf

互联网+教育网站

创业策划书

目 录

一、执行总结.............................................................................................1

1.1 互联网教育背景 ..........................................................................1

1.2 互联网教育发展现状 ..................................................................2

1.2.1 内容模式 ...........................................................................2

1.2.2 平台模式 ...........................................................................3

1.2.3 社交模式 ...........................................................................5

2.1.3 P2P 互动..........................................................................10

2.1.4 UGC(User Generated Content)内容沉淀 .......................11

2.1.5 沉浸式学习 .....................................................................11

2.1.6 增强现实技术 .................................................................11

2.2 管理战略 ....................................................................................11

2.3.网站业务概况 ............................................................................12

2.3.1 个性化推荐 .....................................................................12

2.3.2 基础知识免费，增值服务收费 .....................................13

2.3.3 实时反馈，随时测验 .....................................................13

2.3.4 移动多媒体及开发工具项目 .........................................13

2.3.5 拥有“独门秘籍”的原创项目 .....................................14

2.3.6 虚拟货币 .........................................................................14

三、市场与竞争 ......................................................................................15

3.1 市场总体分析 ............................................................................15

3.2 目标市场选择 ............................................................................18

3.3 可行性分析 ................................................................................18

4.1 营销模式 ....................................................................................23

4.1.1 营销目标 .........................................................................23

4.1.2 网站推广策略 .................................................................23

4.2 定价策略 ....................................................................................26

4.3 盈利模式 ....................................................................................27

4.4 营销宗旨 ....................................................................................29

五、发展战略...........................................................................................31

5.1 发展战略模式 ............................................................................31

5.1.1 市场导入期 .....................................................................31

5.1.2 成长期 .............................................................................32

5.1.3 成熟期 .............................................................................33

5.2 风险分析及对策 ........................................................................33

5.2.1 外部风险 .........................................................................33

5.2.2 内部风险 .......................................................................34

5.3 风险防范措施 ............................................................................34