Praise for The Art of SEO
“Hype-free, data-rich and loaded with insight that’s essential reading for anyone
who needs a deep understanding of SEO.”
—SETH GODIN, AUTHOR OF WE ARE ALL WEIRD
“SEO expertise is a core need for today’s online businesses. Written by some of
the top SEO practitioners out there, this book can teach you what you need to
know for your online business.”
—TONY HSIEH, CEO, ZAPPOS.COM, INC., AND NEW YORK TIMES BEST-SELLING
AUTHOR OF DELIVERING HAPPINESS
“Written by some of the top minds in SEO!”
—DANNY SULLIVAN, EDITOR-IN-CHIEF, SEARCHENGINELAND.COM, AND PRODUCER,
SMX: SEARCH MARKETING EXPO
“In The Art of SEO, industry luminaries Eric Enge, Stephan Spencer, Jessie
Stricchiola, Rand Fishkin successfully translate their deep collective knowledge
into a straightforward and engaging guide covering it all fundamentals,
advanced techniques, management strategies, and an array of useful tools and
tips. It is required reading for anyone looking to maximize search engine traffic
to their site.”
—MARK KAUFMAN, ASSOCIATE VICE PRESIDENT, CNET AUDIENCE DEVELOPMENT, CBS
INTERACTIVE
“This is a valuable and comprehensive treatment of fundamental and complex
SEO topics. The authors intelligently cover an impressive array of diverse
tactics and essential skills that range from practical to strategic. A section on
testing provides process examples for research and analysis, an often-ignored
requirement in an industry where the target is always moving. The Art of SEO is
the kind of book that ends up highlighted, dog-eared, and coffee-stained.”
—ALEX BENNERT, DIRECTOR OF SEARCH STRATEGY, WALL STREET JOURNAL
“With over 80% of Internet sessions starting with a search, you should be
looking for ways to develop traffic from search engines. The Art of SEO is a book
I continually recommend to beginners and more experiences marketers. This
book can shave years off the learning curve for anyone thinking of delving
into the world of search marketing. The Art of SEO walks you through the most
important steps in planning and executing a top-flight program. The authors of
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this book are trusted individuals whose repeated, proven success working with
SEO & Social Media marks them as leaders in the field. Easy to understand and
well written, this book walks you through everything you need to understand
to be successful with your own SEO campaigns. Read now, prosper now and
later.
—DUANE FORRESTER, AUTHOR OF HOW TO MAKE MONEY WITH YOUR BLOG AND
TURN CLICKS INTO CUSTOMERS, AND SENIOR PRODUCT MANAGER, BING, FORMER
SEMPO BOARD MEMBER
“Save years of learning with The Art of SEO! The book’s content and strategies are
sure to help your bottom line. Even if you’re a seasoned online marketer, this
book has tips and tricks for you!”
—MONA ELESSEILY, VICE PRESIDENT OF ONLINE MARKETING, PAGE ZERO MEDIA
“An essential guide to best practices and cutting-edge tactics that belongs on the
desk of all search marketing professionals.”
—CHRIS SHERMAN, EXECUTIVE EDITOR, SEARCH ENGINE LAND
“Roll up your sleeves, buckle your seat belt, and take your foot off the brake.
You are about to go on a journey from the very basics to the very high-end,
enterprise level, and then into the future of the art of SEO. These four authors
have been involved in Internet marketing from the very start and have hands-
on experience. These are not pundits in search of an audience but practitioners
who have actually done the work, know how it’s done, and have the scars to
prove it. This is a dynamite primer for the beginner and a valued resource for
the expert. Clear, concise, and to the point, it may not make you laugh or make
you cry, but it will make you smart and make you successful.”
—JIM STERNE, PRODUCER OF THE EMETRICS MARKETING OPTIMIZATION SUMMIT
(WWW.EMETRICS.ORG) AND CHAIRMAN OF THE WEB ANALYTICS ASSOCIATION
(WWW.WEBANALYTICSASSOCIATION.ORG
“DO NOT BUY THIS BOOK. Please. I beg of you. If you compete with us or any
of our clients, do not buy this book. Itís become our go-to source for anything
and everything we need to know about successful search engine optimization.
4 out of 5 marketers recommend this book in place of Ambien. The other one?
He’s laughing his way to the bank.”
—AMY AFRICA, CEO, EIGHT BY EIGHT
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“The Art of War isn’t about Chinese pottery, and The Art of SEO isn’t a paint-by-
numbers kit. This 600-page book is a comprehensive guide to search engine
optimization strategies and tactics written by four SEO experts: Eric Enge,
Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. The chapters in the
second edition on creating link-worthy content and link marketing as well as
how social media and user data play a role in search results and ranking are
must-reads for anyone interested in mastering search engine optimization.”
—GREG JARBOE, PRESIDENT, SEO-PR, AND AUTHOR OF YOUTUBE AND VIDEO
MARKETING: AN HOUR A DAY
“The Art of SEO, Second Edition reads like an Ian Fleming novel; intriguing the
reader with surprising insights and exciting new ideas...all while making SEO
seem oh-so-sexy.”
—SEAN SINGLETON, SEARCH MARKETING MANAGER, AMERICAN APPAREL
“The Art of SEO is really about the science of SEO. This detailed and practical
guide to SEO mastery comes from a panel of all-star practitioners and will give
you the edge. Get it before your competitors do!”
—TIM ASH, CEO, SITETUNERS, CHAIR OF CONVERSION CONFERENCE, AND AUTHOR
OF LANDING PAGE OPTIMIZATION
“There are no better names in the search marketing industry to write a book on
the art of SEO than these four authors. Each author has gems of knowl- edge
to share individually, and all of them teaming up to create a single book is like
discovering a treasure.”
—BARRY SCHWARTZ, NEWS EDITOR, SEARCH ENGINE LAND, AND EDITOR, SEARCH
ENGINE ROUNDTABLE
“The second edition of The Art of SEO expands and enhances a book that was
already the industry standard for SEO education and strategy. Anyone looking
to optimize their website and get better rankings on the search engines should
keep this book on their desk and refer to it daily. All of the advanced technical
SEO strategies are covered in a straight-forward method which is easy to
understand and action-oriented. When you are finished reading this book,
you will have a better grasp on how search engines work and how you can
optimize your website with expert proficiency. If you want to drive more traffic
to your website, engage your audience on a deeper level, generate more sales,
and grow your business—this books lays the plan out for you.”
—JOSEPH KERSCHBAUM, VICE PRESIDENT, CLIX MARKETING, AND AUTHOR OF
PAY-PER-CLICK SEARCH ENGINE MARKETING: AN HOUR A DAY
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