Mastering Search Analytics
Brent Chaters
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Mastering Search Analytics
by Brent Chaters
Copyright © 2012 Brent Chaters. All rights reserved.
Printed in the United States of America.
Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472.
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Illustrator: Robert Romano
October 2011: First Edition.
Revision History for the First Edition:
2011-10-07 First release
See http://oreilly.com/catalog/errata.csp?isbn=9781449302658 for release details.
Nutshell Handbook, the Nutshell Handbook logo, and the O’Reilly logo are registered trademarks of
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no responsibility for errors or omissions, or for damages resulting from the use of the information con-
tained herein.
ISBN: 978-1-449-30265-8
[LSI]
1317928147
This book is dedicated to my late mom,
Mary-Lea (Rivet) Chaters, who always wanted to
write a book, as well as my sister, Tricia,
my father, Gary, and the rest of my family
for their support. Lastly, a special thanks to my
better half, Caroline, who has helped me keep
my sanity, supported my late nights, and made
sure I found time to eat and socialize.