高德地图软件公司的经营战略研究.pdf
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高德地图软件公司的经营战略研究
摘要：本文的目标是高德地图的经营战略研究，针对高德地图的近年来的发展趋势以及行业
变化状况并结合高德地图的发展，对公司的整体经营结构进行一个调整。对高德地图的发展
运营中的存在问题进行一个问题的提出并从企业、业务、职工角度提出一些改进性的措施，
使得企业的经营目标发展能够科学高效完成。
关键词：地图软件；公司；经营战略；研究
Abstract: the aim of this paper is to study the management strategy of gaode map, and to adjust
the overall management structure of the company in view of the development trend of gaode
map in recent years and the changing situation of the industry and the development of gaode
map. This paper puts forward a question about the existing problems in the development and
operation of Gaude map, and puts forward some improvement measures from the angle of
enterprise, business and staff, so that the development of business goal of enterprise can be
completed scientifically and efficiently.
Keywords: Map Software; Company; Business Strategy; Research
目录
一、研究意义及概要 ........................................................................................................................ 2
1.1 研究目的.................................................................................................................................... 2
1.2 研究意义.................................................................................................................................... 2
1.3 国外研究概述............................................................................................................................ 2
1.4 国内研究概述............................................................................................................................ 4
二、 高德地图发展概述................................................................................................................... 5
2.1 高德地图概述............................................................................................................................ 5
2.2 高德地图组织结构.................................................................................................................... 5
2.3 高德地图经营活动.................................................................................................................... 5
三、 高德地图发展存在问题分析 ................................................................................................... 6
3.1 业务风险集中............................................................................................................................ 6
3.2 盗版侵权风险............................................................................................................................ 6
3.3 难以满足客户需求.................................................................................................................... 6
四、 高德地图经营战略调整措施 ................................................................................................... 6
4.1 经营战略调整要点.................................................................................................................... 7
4.2 业务方面提升措施.................................................................................................................... 7
4.3 职能方面提升措施.................................................................................................................... 7
五、 结论 ......................................................................................................................................... 8
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「已注销」2022-10-20感谢大佬分享的资源，对我启发很大，给了我新的灵感。
