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Introduction
Whether it’s the amazing special effects in the latest Hollywood blockbuster movie, near-photorealistic
3D game environments with lifelike characters, or a media-rich website with higher resolution images
and video, consumer demand for more stunning graphics continues to increase with every passing year.
To meet this challenge, NVIDIA’s graphics processors have continued to evolve, with each generation
incorporating new features and becoming more powerful. Our Kepler GPU architecture was introduced
in early 2012, delivering groundbreaking performance and power efficiency. Kepler GPUs powered the
world’s fastest gaming PCs and workstations, as well as supercomputers and cloud gaming servers.
Kepler GPU architecture was also implemented in the Tegra K1 system-on-a-chip family to enable
industry-leading visual computing capabilities in smartphones, tablets and even the infotainment
systems found in cars.
In order to take graphics to the next level of visual realism however, NVIDIA engineers recognized early
on that we had to make our next architecture even more efficient than Kepler.
NVIDIA’s first-generation “Maxwell” architecture implements a number of architectural enhancements
designed to extract even more performance per watt consumed. The first Maxwell-based GPU is
codenamed “GM107” and designed for use in power-limited environments like notebooks and small
form factor (SFF) PCs. These SFF systems are often used for gaming and home entertainment, with the
most recent example being Valve Software’s recently announced Steam Machines initiative. The first
graphics card that is based on the GM107 GPU is the GeForce GTX 750 Ti. Because of GM107’s
remarkable architectural efficiency, at 1080p resolution a GeForce GTX 750 Ti will frequently match the
performance of our flagship GPU from four years ago, the GeForce GTX 480, but with only a 60W TDP,
consumes a fourth of the power.
Figure 1: GeForce GTX 750 Ti performs evenly with GTX 480 in many of today's top titles
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