浙江水利水电专科学校毕业论文 浙江中小企业发展电子商务的现状及对策研究
Small and medium-sized e-commerce development in Zhejiang
Province Current Situation and Countermeasures
Abstract：Scale e-commerce and the rapid expansion of the scope of the
enormous profits, is becoming a traditional enterprises, especially small and
medium-sized hot pursuit, Zhejiang SME use of e-business is imperative. Small
and medium-sized e-commerce applications has its unique advantages, Zhejiang
is a province of more small and medium-sized, the development of e-commerce
has its own advantages. Affected by the financial crisis, a lot of small and medium
enterprises in Zhejiang's foreign trade for the domestic market to start and found
that by virtue of e-commerce to reduce transaction costs, improve transaction
efficiency and shorten the transfer time to expand the scope of the characteristics
of sales can effectively enhance the network of providers (individuals and SMEs)
competitiveness. At present this situation, an increasing number of SMEs are
willing to try to begin a preliminary e-commerce, many companies start cutting
costs from the traditional marketing mode shift of e-commerce model. Small and
medium-sized enterprises in Zhejiang Province, a major e-commerce are not only
dependent on the Internet to build a marketing network throughout the world, but to
enter a new business model. For small and medium enterprises in Zhejiang
Province, the application of e-commerce enterprises give a lot of new business
opportunities and competitive advantage. However, small and medium enterprises
in Zhejiang Province in the development of e-commerce there are still some
problems to solve such problems, the future development of e-commerce in small
and medium enterprises in Zhejiang Province should strengthen corporate web
design and promotion; depth use of third-party platform to expand their business;
strengthen e-commerce professionals cultivate; to provide quality service system,
set up a stable customer base and so on corresponding countermeasures.
Keyword：E-commerce Small and medium-sized Network Marketing
