目 录
1.执行摘要.........................................................................................................................................5
1.1 公司基本情况......................................................................................................................5
1.2 产品，客户与市场..............................................................................................................5
1.3 盈利模式，融资计划..........................................................................................................5
2.管理团队.........................................................................................................................................6
2.1 成员背景..............................................................................................................................6
2.2 组织架构及管理职责..........................................................................................................6
2.3 管理层激励机制..................................................................................................................8
3.产品或服务.....................................................................................................................................9
3.1 产品/服务描述.....................................................................................................................9
3.2 市场与竞争........................................................................................................................10
4.营销策略.......................................................................................................................................15
4.1 推广方式............................................................................................................................15
5.盈利模式.......................................................................................................................................15
5.1 收入模式............................................................................................................................15
5.2 盈利战略............................................................................................................................16
6.财务预测与融资..........................................................................................................................16
6.1 财务预测............................................................................................................................16
6.2 融资......................................................................................................................................1
7.风险控制.........................................................................................................................................1
7.1 风险描述..............................................................................................................................1
7.1.1.财务风险...................................................................................................................1
7.1.2. 技术开发与维护阶段风险.....................................................................................1
7.1.3. 经营管理风险.........................................................................................................2
7.1.4.市场开拓风险...........................................................................................................2
7.1.5.资源风险...................................................................................................................3
7.2 风险应对策略......................................................................................................................3
7.2.1 大力开拓市场...........................................................................................................3
7.2.2 储备高素质人才.......................................................................................................3
7.2.3 加强项目运营管理能力...........................................................................................3
7.2.4 关注现金流的平衡...................................................................................................4
7.2.5 资源风险对策...........................................................................................................4
8.VC 退出方式 ..........................................................................................................................4
8.1 五种 VC 退出方式的概况 .................................................................................................4
8.2 选择退出的机制及其分析.................................................................................................5
