目录
第一章 项目概况 ....................................................................................3
1.1 目的陈述 .............................................................................................3
1.2 主营业务 .............................................................................................3
1.3 市场分析 .............................................................................................6
1.4 公司管理 .............................................................................................7
1.5 财务预测 .............................................................................................7
第二章 项目战略规划 ............................................................................8
2.1 第一阶段 .............................................................................................8
2.2 第二阶段 ...........................................................................................11
2.3 项目运作 ...........................................................................................12
第三章 市场营运 ..................................................................................14
3.1 市场进入 ...........................................................................................14
3.2 渠道分析 ...........................................................................................14
3.3 品牌管理 ...........................................................................................14
3.4 定价策略 ...........................................................................................14
3.5 定价方式 ...........................................................................................15
第四章 项目建设 ..................................................................................17
4.1 项目用地功能布局 ...........................................................................17
