Bescom-Brand Guidelines(15p)_大厂VI品牌视觉标准_外企业品牌手册.pdf

BESCOM

CORPORATE BRAND GUIDELINES

Contents

01

Introduction

01

02

03

04

Logo Elements & Color Pallet

Fonts

Colour Ratio

Logo Unit

Logo Unit Colour Rules

Improper Usage of Logo

Logo with Expanded Text

Tagline

Business Collaterals

Introduction

02

This Brand Manual defines the guidelines for the visual representation of BESCOM through all its communication and collaterals.