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Telestream-Corporate Style Guide-2014_大厂VI品牌视觉标准_外企业品牌手册.pdf
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2023-08-07
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Telestream-Corporate Style Guide-2014_大厂VI品牌视觉标准_外企业品牌手册.pdf
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www.telestream.net
2014 Style Guidelines
Corporate Style Guidelines
Corporate Style
Guide
![](https://csdnimg.cn/release/download_crawler_static/88183126/bg2.jpg)
Corporate Guidelines_v1.0
2
Core Logo
An introduction to the core Telestream Corporate Logo
The logo consists of 2 elements:
1. The Telestream wordmark
2. The blue arc above the “t”
When the logo is used in isolation, all elements must be present.
In instances where only a single color can be used, a monochrome
logo instance should be used (shown later).
Only use official Telestream logo files. Do not use any modified
variants. Typical uses for the Telestream logo in its core format
include:
• Letterhead, labels and business cards
• Web pages and emails
• Inclusion in sales or dealer print materials
• Internal documents
• White papers, case studies, application notes
Always use the ideal format of logo for the application:
• Use a press-ready PDF, .EPS, or .AI file for high-quality print ap-
plications (these formats scale without loss of resolution).
• Use bitmap versions (.JPG, .TIF, .BMP, .PNG) only when asked,
since they must be sized for the intended display/resolution.
![](https://csdnimg.cn/release/download_crawler_static/88183126/bg3.jpg)
Corporate Guidelines_v1.0
3
Logo Color
Logo use on backgrounds
Regardless of background color, it is always preferable to use
the full color version of the Telestream brand logo, except in
circumstances where print media requires a grayscale/mono
version.
The preferred background is always white, or a light gray.
Preferred:
When logo must be used over a black
background:
When a single-color logo must be used over a black
background:
Preferred 1-color:
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