Sysco Image Guidelines | 4
Primary Images
Images provided according to these guidelines will
be viewed by Sysco sales associates and customers
when ordering products from Sysco. Feedback from
these customers has been overwhelmingly clear:
They want to see exactly what they’re ordering,
without embellishment. The single dominant image
for each Sysco product page should therefore be
the product as it rst arrives, however unnished
or unappealing. That’s the image that will set the
customer’s expectations, and ultimately affect
customer satisfaction.
Supporting Images
Alternative, supporting images can and should be
provided to show food items cooked, plated and
styled, or supplies and equipment held, worn or in
use. These additional images—up to ve for each
product—can help Sysco customers understand
the product’s potential, and further inuence their
purchasing decisions. With appropriate permission,
they may even be downloaded by Sysco customers
for use in their menus and marketing, providing
added value.
INTRODUCTION
Accuracy and Accountability
As the supplier, it’s ultimately your responsibility to
ensure that the images you provide represent your
products truly and faithfully. If a customer believes
that a product image is false or fraudulent, you will
be expected to absorb any resulting costs.
Acceptable Images
When assembling the online product
catalog over the next few months, Sysco
may agree to accept images that are not
perfectly compliant with these guide-
lines, but the example images used here
will establish the ideal—all future addi-
tions to the Sysco catalog must conform
to all requirements.
