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IEEE 商业计划书写作方法 _自媒体商业计划书.pdf
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IEEE 商业计划书写作方法 _自媒体商业计划书.pdf
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Volume VII
67$57,1*#$#+,*+ 07(&+#&203$1<
by
Michael L. Baird
The Institute of Electrical and Electronics Engineers, Inc.
New York, New York
Networking
the World
TM
IEEE Engineers Guide To Business Series
Editor: Barbara Stoler
Typographer: Jill R. Bagley
Copyright © 1995 by
THE INSTITUTE OF ELECTRICAL AND ELECTRONICS
ENGINEERS, INC.
345 East 47th Street, New York, NY 10017-2394
All rights reserved. No part of this book may be reproduced, in any form nor may it be stored in
a retrieval system or transmitted in any form without written permission from the publisher.
Printed in the United States of America
CONTENTS
Foreword
Preface
Acknowledgements
Introduction
PART ONE THE GENESIS
Chapter 1 Start-up Opportunities for High-Tech Entrepreneurs
Chapter 2 Technology-Oriented Professional as Company Founder
Chapter 3 Life in Your Start-Up
PART TWO GETTING DOWN TO BUSINESS
Chapter 4 Market- Versus Technology-Focused Approach to
Growing a Business
Chapter 5 When High-Growth Business is Desirable and Necessary
Chapter 6 Start-Up Financing Terminology and Stages
PART THREE DUE DILIGENCE
Chapter 7 Elements of a Successful Start-Up
Chapter 8 Create Your Management Team and Board of Directors
Chapter 9 Evaluate Markets and Target Customers
Chapter 10 Define Your Product or Service
Chapter 11 Write Your Business Plan
Chapter 12 Funding Issues
SIDEBARS
Resources Available to Start-Up Entrepreneurs
Symantec Corporation: Responding to a Changing Need
Financials for Engineers—A Crash Course
Trials and Tribulations in the Financing of One Start-Up Company
Business Plan Writing Aids and Financial Planning Aids
One Venture Capitalists Perspective on Plan Emphasis
Software Success—Who Gets Funding How and Where
)25(:25'
Entrepreneurship is the call of the l990s. This is particularly the case in high technology, where
our society continues to place more feverish demands on American ingenuity for improvement
and innovation in the products and services that surround our lives. Everyone looks to create the
fastest chip, the lightest laptop, and the most powerful software. There is no limit to the
technological advances realized with every new product introduced, which is exactly why there
has never been a better time to consider an entrepreneurial venture.
It is hard to escape the image of entrepreneurial success in today’s media-conscious
environment. Multi-billionaire founder Bill Gates of Microsoft has appeared repeatedly on the
covers of business magazines. Entrepreneur Ross Perot reaches out to be the president of the
United States. Successful entrepreneurs are ubiquitous at a time when loyalty to Fortune 500
companies continues to diminish amid the trend of layoffs and reorganization. When you
consider that the overwhelming majority of new jobs created this decade will come from start-up
companies, a high-tech business venture seems a reasonable, if not downright admirable,
proposition.
As the president and chief executive officer of Silicon Valley Bank, I have met with thousands of
ambitious entrepreneurs from every walk of life. I am very proud to have provided guidance and
assistance to many of these individuals, many of whose companies are now quite successful.
What do these successful individuals all have in common with each other?
You will not find it surprising when I tell you that these individuals all share the same trait:
motivation. Not motivation for wealth, money, or power, though. Rather, the more successful
people are those who desperately want and seek out autonomy and challenge. They want to
use their drive, skills, and hard work to turn an idea or a dream into a company. Start-up
entrepreneurs have a special passion for life and view each new workday as a new challenge.
Of course, I know my generalities cannot assimilate life in a high-tech start-up, but I believe
Starting a High-Tech Company delivers the important information and sage advice those of
you considering a high-tech venture need in order to make informed decisions on how to
proceed.
Many entrepreneurs who want to start a venture do not know where to begin or what to expect.
In this book, classic formulas for success are laid out in no-nonsense terms. Life in a start-up is
described vividly, and real-world anecdotes detail both failures and successes. Valuable advice is
presented for creating wealth using founder’s stock and stock options, which are topics not
always familiar to technically oriented entrepreneurs. While the book specifically addresses the
high-tech entrepreneur, those considering employment at a start-up will find it helpful in
understanding the dynamics involved in working in that environment.
In the investment community, we see higher quality start-ups today than in the 1980s.
Competition for venture funding is intense and global. Successful companies plan from day one
to attract syndicates of investors who will carry the company from the concept stage through an
initial public offering or acquisition by a larger, usually public, company. Many start-ups
establish early strategic partnering relationships with customers, suppliers, and governments
worldwide. Those companies that are well planned, are created by strong teams, and offer
proprietary technology that plays into growing and targeted markets can obtain funding. With
funding comes an excellent chance for success. This book will arm you with the knowledge
necessary to create such a company.
Life in a start-up is one of the most exciting things you can experience, and I encourage you to
explore your options. Do your homework, find your place in life, and live your entrepreneurial
dream.
Roger V. Smith
Silicon Valley Bank
April, 1995
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