目 录
第一章 营销管理系统问题定义..............................................1
1.1 课题背景........................................................................................................................................................1
1.2 研究意义........................................................................................................................................................1
1.3 国内外发展概况............................................................................................................................................1
1.4 本章小结........................................................................................................................................................2
第二章 可行性分析 .......................................................2
2.1 经济可行性....................................................................................................................................................3
2.2 技术可行性....................................................................................................................................................3
2.3 操作可行性....................................................................................................................................................3
2.4 法律可行性....................................................................................................................................................3
2.5 本章小结........................................................................................................................................................3
第三章 需求分析 .........................................................3
3.1 背景分析........................................................................................................................................................3
3.2 开发工具选择.................................................................................................................................................4
3.3 功能分析......................................................................................................................................................10
3.4 性能分析......................................................................................................................................................11
3.5 运行环境......................................................................................................................................................12
3.6 本章小结......................................................................................................................................................12
第四章 总体设计 ........................................................12
4.1 系统设计原理..............................................................................................................................................12
4.2 功能模块设计..............................................................................................................................................13
4.3 本章小结......................................................................................................................................................14
第五章 数据库设计 ......................................................14
5.1 数据库设计规则..........................................................................................................................................14
5.2 数据库概念结构设计..................................................................................................................................15
5.3 数据库逻辑结构设计..................................................................................................................................16
5.4 本章小结......................................................................................................................................................17
第六章 详细设计 ........................................................17
6.1 系统登录模块..............................................................................................................................................18
6.2 主窗口模块.................................................................................................................................................20
6.3 用户模块......................................................................................................................................................25
6.4 进库模块......................................................................................................................................................28
6.5 本章小结......................................................................................................................................................37
