上海＊＊集团电子商务战略发展计划
目 录
第一部分 发展电子商务的必要性 .................................................................................................................4
第一章 概述 EXECUTIVE SUMMARY .......................................................................................................4
1.1 背景： ...................................................................................................................................................4
1.2 战略目标： ...........................................................................................................................................5
1.3 具体步骤 .....................................................................................................................................................6
第二章.市场描述 MARKET DESCRIPTION..............................................................................................7
第二部分：发展电子商务的可行性 .............................................................................................................10
第三章. 业务优势 SUPERIORITY OF BUSINESS..................................................................................10
3.1 投资双方的优势 .......................................................................................................................................10
3.2 传统企业才是电子商务的主力 ...............................................................................................................10
第四章.为什么说＊＊电子商务有限公司是最有希望的公司 ...................................................................13
第三部分：公司业务与经营 .........................................................................................................................15
第五章. 经营规划 ..........................................................................................................................................15
5.1、公司的业务范围 ....................................................................................................................................15
5.2、经营计划.................................................................................................................................................16
第六章．公司管理架构 .................................................................................................................................17
第四部分：投资与财务分析 .........................................................................................................................18
第七章. 财务计划 FINANCIAL PLAN .................................................................................................18
第八章. 投资者回报 RETURN TO INVESTORS................................................................................................21
第五部分：规避风险 .....................................................................................................................................26
第九章. 竞争 COMPETITION ..................................................................................................................26
第十章. 假设和风险 ASSUMPTION AND RISKS ...................................................................................27
第十一章. 补充资料 SUPPORTING MATERIALS .................................................................................28
