Analysis of Gome online e-commerce logistics
distribution mode
Abstract
Graduation practice is a necessary link in training scheme and teaching plan
of undergraduate course，it is the final and indispensable stage in undergraduate
teaching. However there are many problems in the actual
graduation practice, which directly affects the quality of it.This paper is based on
the exisiting problems in graduation practice.Put forwardWith the rapid
development of electronic commerce in our country, our country appeared to
Taobao and tmall, C2C e-commerce platform, Jingdong, Suning and Gome for B2C
e-commerce platform, in a great extent affects the development and progress of
the electronic commerce in our country, to effectively promote the further
development of electronic commerce in our country. In the process of
development of electronic commerce, information network development,
logistics and distribution efficiency and consumer online shopping level
increased factors are important factors affecting the development of electronic
commerce. Among them, logistics and distribution in the influence of consumer
experience, enhance the user repeat purchase rate and promote the further
development of electronic commerce etc. has important influence. The Gome
online e-commerce logistics distribution mode as the research object, focusing
on analysis of current our country electronic commerce logistics distribution of
common mode and analysis to a series of problems existing in logistics and
distribution of the current Gome online, aiming at the problems of the current
Gome online in terms of logistics and distribution in, put forward a series of
measures to solve the problem and for the further development of Gome online
e-commerce, enhance consumer satisfaction provide some help, but also has
important theoretical and practical significance of the research.
Key words: Gome online; e-commerce; logistics distribution; analysis
