目 录
3 方案.......................................................................................................................................................4
3.1 简介..................................................................................................................................................4
3.2 需求分析 ...........................................................................................................................................5
3.2.1 产品需求分析 .............................................................................................................................5
3.2.2 消费群体分析 ............................................................................................................................6
3.3 网络销售环境分析 .........................................................................................................................10
3.3.1 国学教育意义及产品市场分析 ...............................................................................................10
3.3.2 竞争者分析 ...............................................................................................................................13
3.3.3 SWOT 分析 ................................................................................................................................17
3.4 产品及策略.....................................................................................................................................19
3.4.1 产品结构..................................................................................................................................19
3.4.2 产品策略..................................................................................................................................20
3.5 推广方案 .........................................................................................................................................26
3.5.1 横向推广方案 ...........................................................................................................................26
3.5.2 纵向分阶段推广方案 ...............................................................................................................40
4 产品展示及推广结果预测 ....................................................................................................................41
4.1 产品展示.........................................................................................................................................41
4.2 方案实施初步结果和预测 ..............................................................................................................46
5 总结........................................................................................................................................................47
6 相关推广平台........................................................................................................................................49
附录............................................................................................................................................................50
