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第 I 页共 28 页
摘要
在全球经济一体化愈演愈烈的背景下,随之而来的是电子商务的快速发展,而跨
境电子商务逐渐出现并且发展势头良好,并由此带动了各产业经济效益的好转。一些
新兴的服务经济形态涌现,如海淘,海代,跨境通等,深受国内群众的喜爱,市场规
模日渐扩大,为我国经济注入新的活力。这些新经济形态具有交易过程隐蔽、交易手
段多样、交易无纸化等特性,给海关监管带来新的挑战。目前我国海关现有的监管模
式和监管手段相对较为滞后,跟不上跨境电子商务的迅猛发展。本文在研究方法上采
取了文献研究,探析了跨境电子商务的的特点、分类及发展现状,并对跨境电子商务
给海关的征管职能带来的冲击和挑战进行了相关理论研究。此外,还通过案例分析的
方式,对于跨境数字产品应不应该纳入海关监管、如何管、如何征税等问题进行研究,
并提出相应的对策和建议。文章着眼于北京作为电子商务发展的主力城市和电子商务
示范城市之一这一关键点,以北京海关为例,运用实证研究法总结分析了跨境电子商
务试点工作中存在的问题,对通关环节、退税以及结汇等重点环节进行了深入研究,
对存在的问题提出了对策建议。跨境电子商务交易模式立体、多维、开放,并显现出
碎片化和虚拟化的特点,海关传统监管方式面临新的挑战,现行税收征管体系以及实
际监管中暴漏出了空白和盲点。跨境电商通过邮件、快递方式运输进出境,并呈现出
的多批次、小批量、货值低的特点,致使其在规范通关、结汇、退税等多个方面都出
现了一些新的问题。笔者认为,为了适应监管对象的上述变化,可采取事前监管、事
中控制、事后追溯的监管方式。构建跨境贸易电子商务服务平台,整合资金流、信息
流,物流的相关数据,并进行分析比对。积极构建适应跨境贸易电子商务发展的高效、
安全、严密的整套管理规范。实现实时监控,并在对货物有效查验的同时,实现对进
出口贸易过程中所有申报数据可控、可视、可追溯。由于跨境电子商务贸易方式涉及
多个监管部门,为协调各方利益,需建立多层级的制度,建议进行顶层设计。首先是
国务院行政法规,要求根据政策规定的要求,构建各部门相互协助的综合监管机制,
积极推进监管一体化进程;其次是部门规章和操作规程,各部门根据行政法规制定本
单位的规章,以构建专业化的监管制度。本文主要由绪论和四章正文共五部分组成。
具体分工如下:绪论主要谈及选题背景、选题意义、前人研究综述和论文结构。第二
章,从阐述海关监管、跨境电子商务的概念入手,明确当前跨境电子商务以及海关监
管的主要现状。第三章,对跨境电子商务海关监管面临的挑战做了细致全面的分析。
第四章,着眼于北京作为电子商务发展的主力城市和电子商务示范城市之一的关键点,
以北京海关跨境电子商务试点工作为例,对创新跨境电子商务海关监管给出了相关意
见建议。第五章,对跨境电子商务海关监管优化进行了概述。
关键词:跨境电子商务 海关监管 税收征管 数字化产品
首都经济贸易大学硕士学位论文 跨境电子商务海关监管探究
第 II 页共 33 页
Abstract
Growing in the global economic integration background, followed by the rapid development
of electronic commerce, and cross-border e-commerce gradually appeared and a good
momentum of development, and thus led to the improvement of industrial economic benefit.
Some emerging service economy emerging, such as overseas online shopping, the sea,
cross-border links, such as, loved by the masses of domestic, expanding the size of the market
and inject new vitality for our country economy. These new economic form with hidden trading
process, many means and paperless trade features, bring new challenges to customs
supervision. Existing at present, China's customs regulations and regulatory means relatively
lags behind, keep up with the rapid development of cross-border e-commerce. On the research
methods adopted literature research, this paper analyses the characteristics of cross-border
e-commerce, classification and development present situation, and on cross-border
e-commerce brings to the collection and administration of the customs functions impact and
challenges to the study of relevant theories. In addition, through the way of case analysis, for
cross-border digital products should be included in the customs supervision, how to pipe, such
problems as how to tax, and proposes the corresponding countermeasures and Suggestions.
Article focuses on Beijing as the main force of the development of the electronic commerce and
e-commerce demonstration city one of the key points, in Beijing customs, for example, USES
the empirical method to analyze the problems of cross-border e-commerce pilot work,
drawback of customs clearance link, and the settlement of exchange were studied, such as the
key link to the existing problems put forward countermeasures and Suggestions. Cross-border
e-commerce transaction mode of three-dimensional, multidimensional, open, and show the
fragmentation and the characteristics of virtualization, facing new challenges under traditional
customs supervision way, the current tax collection and administration system and the actual
supervision of critical leak out the gaps and blind spots. Cross-border electricity inbound and
outbound means of transport, by mail, Courier and present many batches, the characteristics of
small volume, low value, leading to the customs, foreign exchange, tax rebates, and other
aspects in the specification are appeared some new problems. The author thinks that, in order
to meet the regulatory object of the above changes, regulation can take advance, matter
controls, afterwards back way of regulation. Build cross-border trade e-commerce service
platform, the integration of the cash flow, information flow, logistics related data, analysis and
comparison. That suit the development of cross-border trade e-commerce actively build
efficient, safe, and strict management of a complete set of specifications. Real-time monitoring,
首都经济贸易大学硕士学位论文 跨境电子商务海关监管探究
第 III 页共 33 页
and the effective inspection of the goods at the same time, realize all declaration data
controlled in the process of import and export trade, visual, and traceability. Due to
cross-border e-commerce trade involving multiple regulators, to coordinate the interests of all
parties, to set up a multi-level system, Suggestions for the top-level design. The first is the
administrative rules and regulations of the state council, request according to the requirements
of the policy, construct comprehensive regulatory departments of mutual assistance
mechanism, promoting regulatory integration; Followed by administrative rules and operational
procedures, each department according to the administrative rules and regulations formulated
the regulations of this unit, to build a professional supervision system. This paper consists of
introduction and four ZhangZhengWen a total of five parts. Specific division of labor is as
follows: introduction: talk about the selected topic background, the selected topic significance,
the review of our predecessors' studies and thesis structure. The second chapter, from on the
concept of customs supervision, cross-border e-commerce, clear the current cross-border
e-commerce as well as the main status of customs supervision. The third chapter, in customs
supervision of cross-border e-commerce challenge made a detailed comprehensive analysis.
The fourth chapter, focusing on Beijing as the main force of the development of the electronic
commerce and e-commerce demonstration city, one of the key point, Beijing customs
cross-border e-commerce pilot work, for example, in customs supervision innovation
cross-border e-commerce related opinion suggestion is given. The fifth chapter, in customs
supervision of cross-border e-commerce optimization were summarized.
Key words:Cross-border e-commerce Customs supervision Tax administration
Digital products
第 1 页共 28 页
目录
1 绪论 ..............................................3
1.1 研究背景及意义 ........................................................................................................................3
1.2 研究思路 ....................................................................................................................................3
1.2.1 研究目标 ........................................................................................................................3
1.2.2 研究内容 .......................................................................................................................4
1.2.3 拟解决的关键问题......................................................................................................5
1.3 国内外研究现状 ........................................................................................................................5
1.3.1 国外研究现状.................................................................................................................5
1.3.2 国内研究现状.................................................................................................................5
1.4 研究方法 ....................................................................................................................................6
1.4.1 案例分析法 ....................................................................................................................6
1.4.2 实证研究法 ....................................................................................................................6
1.5 本文拟创新点 ............................................................................................................................6
2 跨境电子商务海关监管概述 ............................7
2.1 跨境电子商务概念界定..........................................................................................................7
2.2 跨境电子商务活动分类.............................................................................................................7
2.2.1 有形商品交易即实体产品(服务).............................................................................8
2.2.2 无形商品交易即虚拟信息产品(服务) .....................................................................8
2.3 跨境电子商务海关监管现状.....................................................................................................8
2.3.1 海关监管基本含义.........................................................................................................8
2.3.2 海关监管的目标.............................................................................................................9
2.3.3 海关监管的概况.............................................................................................................9
2.4 案例:无形产品--跨境数字产品海关监管思考 ...................................................................11
2.4.1 从美剧看跨境数字产品发展.......................................................................................12
2.4.2 传统条件下进口影视产品的海关监管.......................................................................14
2.4.3 跨境数字产品海关监管面临的困境...........................................................................14
3 跨境电子商务海关监管存在的问题 .....................16
3.1 海关税收征管体系不匹配的挑战...........................................................................................16
3.1.1 执法标准和依据不配套...............................................................................................16
3.1.2 完税价格难以准确认定...............................................................................................17
3.1.3 征税对象、归类审价和交易地点难以确定 ...............................................................18
3.2 海关现行监管方式不适应的挑战...........................................................................................18
3.2.1 法律法规滞后,执法依据不足...................................................................................18
3.2.2 个人物品监管属性界定难以确定...............................................................................19
3.2.3 限值监管规定难以落实...............................................................................................19
3.3 海关风险防控体系不适应的挑战...........................................................................................20
3.3.1 快件、邮递渠道走私风险突出...................................................................................20
3.3.2 信用体系缺失...............................................................................................................20
3.3.3 监管服务对接指导相对滞后.......................................................................................20
首都经济贸易大学硕士学位论文 跨境电子商务海关监管探究
第 2 页共 33 页
4 北京海关跨境电子商务监管试点经验与启示 .............21
4.1 北京海关推进跨境电子商务监管的主要优势......................................................................21
4.1.1 基础优势 ......................................................................................................................21
4.1.2 保税物流布局优势.......................................................................................................22
4.1.3 信息化管理优势...........................................................................................................22
4.2 北京海关跨境电子商务海关监管实践情况...........................................................................22
4.2.1 口岸模式海关监管情况...............................................................................................23
4.2.2 保税模式海关监管情况...............................................................................................23
4.3 制约北京海关跨境电子商务监管的突出问题.......................................................................25
4.3.1 试点城市政策限制.......................................................................................................25
4.3.2 出口退税政策阻碍.......................................................................................................25
4.3.3 监管标准不统一...........................................................................................................25
4.3.4 海关总署关于跨境贸易电子商务进出境货物、物品有关监管事宜的公告不完善26
4.4 北京海关创新跨境电子商务海关监管的经验.......................................................................26
4.4.1 推广试点城市做法....................................................................................................26
4.4.2 统一跨境电子商务通关管理平台...............................................................................26
4.4.3 征税环节采取“逐票代征、汇总征税”的模式 .......................................................27
4.4.4 统一跨境电子商务监管标准.......................................................................................27
4.4.5 完善跨境电子商务的贸易统计、法律法规 ............................................................27
5 跨境电子商务海关监管优化 ...........................28
5.1 创新适应跨境电子商务的税收征管体系...............................................................................28
5.1.1 完善税收征管法规、改革税收征管方式 ...................................................................28
5.1.2 打造信息化监管系统,税收征管必须加强对境外资金流的监控 ...........................28
5.1.3 统一税赋水平,平衡税赋差异...................................................................................29
5.2 完善适应跨境电子商务的综合监管工作机制.......................................................................29
5.2.1 调整跨境电子商务监管政策规定...............................................................................29
5.2.2 创新跨境电子商务监管模式.......................................................................................29
5.3 构建适应跨境电子商务的风险防控与效应分析体系 ...........................................................30
5.3.1 建立海关统一的跨境电子网上服务平台 ...................................................................30
5.3.2 研发跨境电子商务通关监管系统...............................................................................30
5.3.3 完善跨境贸易电子商务监管服务体系.......................................................................30
5.4 对跨境数字产品实施海关监管的对策建议...........................................................................31
5.4.1 将数字产品纳入海关监管范畴................................................................................31
5.4.2 分阶段分步骤实现关税由“不征向征”转变 ........................................................31
5.4.3 完善海关监管、税收政策法规................................................................................32
参考文献: .....................................................................................................................................34
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