目录
前言 ........................................................................................................................................................................3
一、2023-2028 年 AS 产业发展战略分析.................................................................................................3
(一)、树立 AS 行业“战略突围”理念....................................................................................................3
(二)、确定 AS 行业市场定位，产品定位和品牌定位...................................................................4
1、市场定位......................................................................................................................................4
2、产品定位......................................................................................................................................4
3、品牌定位......................................................................................................................................6
(三)、创新力求突破.................................................................................................................................7
1、基于消费升级的技术创新模型.............................................................................................7
2、创新促进 AS 行业更高品质的发展 .....................................................................................7
3、尝试格式创新和品牌创新......................................................................................................8
4、自主创新+品牌..........................................................................................................................9
(四)、制定宣传方案...............................................................................................................................10
1、学会制造新闻,事件行销－－低成本传播利器..............................................................10
2、学习通过出色的品牌视觉设计突出品牌特征...............................................................11
3、学会利用互联网营销.............................................................................................................11
二、2023-2028 年 AS 业市场运行趋势及存在问题分析...................................................................12
(一)、2023-2028 年 AS 业市场运行动态分析..............................................................................12
(二)、现阶段 AS 业存在的问题 .........................................................................................................12
(三)、现阶段 AS 业存在的问题 .........................................................................................................13
(四)、规范 AS 业的发展.......................................................................................................................14
三、AS 行业（2023-2028）发展趋势预测 ............................................................................................15
(一)、AS 行业当下面临的机会和挑战.............................................................................................15
(二)、AS 行业经营理念快速转变的意义 ........................................................................................15
(三)、整合 AS 行业的技术服务 .........................................................................................................16
(四)、迅速转变 AS 企业的增长动力 ................................................................................................16
四、2023-2028 年 AS 企业市场突破具体策略 .....................................................................................17
(一)、密切关注竞争对手的策略，提高 AS 产品在行业内的竞争力.....................................17
(二)、使用 AS 行业市场渗透策略，不断开发新客户 ................................................................17
(三)、实施 AS 行业市场发展战略，不断开拓各类市场创新源..............................................18
(四)、不断提高产品质量，建立覆盖完善的服务体系...............................................................18
(五)、实施线上线下融合，深化 AS 行业国内外市场拓展 .......................................................18
(六)、在市场开发中结合渗透和其他策略......................................................................................19
五、AS 行业财务状况分析...........................................................................................................................19
(一)、AS 行业近三年财务数据及指标分析....................................................................................19
(二)、现金流对 AS 业的影响..............................................................................................................22
六、AS 行业竞争分析....................................................................................................................................22
(一)、AS 行业国内外对比分析...........................................................................................................22
(二)、中国 AS 行业品牌竞争格局分析............................................................................................23
(三)、中国 AS 行业竞争强度分析.....................................................................................................24
1、中国 AS 行业现有企业的竞争............................................................................................24
2、中国 AS 行业上游议价能力分析 .......................................................................................24
