RCS Discovery Whitepaper.zip

For the RCS Business Messaging (RBM) channel to be successful in Person to Application (P2A), users need to understand how they can establish a chat dialogue with a business or organisation. Questions to be addressed include “What is the organisation’s address for RBM chat?” “How do users find it?” “What if a user has a generic intent in mind and not a specific organisation?”. This whitepaper outlines various discovery methods which can lead to RBM interactions, and potential monetisation models arising from enabling discovery.