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This research note is restricted to the personal use of danrob2@washington.edu.
This research note is restricted to the personal use of danrob2@washington.edu.
Magic Quadrant for Content Services Platforms
Published: 25 October 2018 ID: G00343925
Analyst(s): Karen Hobert, Michael Woodbridge, Monica Basso
The evolving product landscape for content services platforms creates new
opportunities for digital business transformation. Using this research,
application leaders can assess vendors’ ability to deliver content services
that will enable their organization’s content strategy.
Market Denition/Description
Gartner’s market denition and functionality for content services
platforms have been updated for 2018.
The content services platform market is one of a series of content-related technology markets that
Gartner studies as part of its content services research.
Gartner denes content services platforms (CSPs) as: A set of
services and microservices, embodied as an integrated product
suite and applications that share common APIs and
repositories, to exploit diverse content types and to serve
multiple constituencies and numerous use cases across an
organization.
CSPs are integrated platforms that provide content-focused services, repositories, APIs, solutions
and business processing tools to support digital business and transformation. Typical CSP use
cases include document management, back-ofce processes, business process applications,
records management and team productivity. A CSP has its own repository. CSP services and data
may also integrate with external, non-native repositories and applications through prebuilt
connectors, API development or prepackaged integrations. CSPs have web, desktop and mobile
app interfaces that let users navigate through and work with the different content services. The
platforms may also offer prebuilt solutions for vertical and horizontal content processes such as
case management, legal matter management, contract management and many more. CSPs are
This research note is restricted to the personal use of danrob2@washington.edu.
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available on-premises, as hosted services, in the cloud (SaaS and/or PaaS) or in hybrid
architectures that combine cloud and on-premises storage and/or services.
CSPs support all content types and formats throughout the content life cycle; they enable the
following:
■
Capture and ingestion of content in digitized file formats — Including scanning and optical
character recognition (OCR), migration, automatic content generation or user-generated les.
■
Management and retention of digitized content files and associated metadata — Declaring
and managing systems of record, information governance, content life cycle and metadata
management.
■
Business processing of digital content — Workow development and creation, integration
with enterprise systems and data, line-of-business (LOB) process and purpose-focused
applications.
■
User productivity working with digital content — Through effective access and navigation,
search and retrieval, or interfaces to content les.
■
Platform services for digital content — Integrated content-related services, microservices
(see Note 1 for a denition) and repositories, with support for integration with external
applications, services and repositories through connectors or customized interfaces using APIs.
■
Administration of digital content and platforms — Through administrative tools, dashboards
or visualization to support the operation and management of the CSP.
(For a more complete listing of CSP functions and capabilities, see Note 2.)
For 2018, we have updated the representative vendors’ inclusion criteria and evaluation criteria for
this Magic Quadrant. There are significant differences this year with respect to the financial and
functional capabilities and the profile of the vendors.
Page 2 of 38 Gartner, Inc. | G00343925
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Magic Quadrant
Figure 1. Magic Quadrant for Content Services Platforms
Source: Gartner (October 2018)
Gartner, Inc. | G00343925 Page 3 of 38
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Vendor Strengths and Cautions
Alfresco
Alfresco, is privately held, founded in 2005, and based in Maidenhead, U.K. and San Mateo,
California, U.S., with ofces in Atlanta, Georgia U.S., Australia, France and Germany. The Alfresco
Digital Business Platform, based on open-source standards, includes Alfresco Content Services,
Alfresco Process Services (Activiti-powered BPM), Alfresco Governance Services (automated
records management), Search and Insight Engine (contextual analytics), and Desktop Sync (le sync
and sharing). Deployment options are on-premises, private cloud (Amazon Web Services [AWS],
Microsoft Azure, Google Cloud Platform), virtualized deployment technologies (Docker and
Kubernetes), and hybrid environments. Customers can also buy managed hosted services through
Alfresco partners. Alfresco is the only CSP with a “Quick Start” button for deploying to AWS. The
platform also provides publicly available APIs, support for “open standards,” and prebuilt
connectors for integration with enterprise and business applications. Its Application Development
Framework (ADF) has low-code, reusable user interface components to quickly build custom user
experiences (including augmented reality/virtual reality) and integrations. Vertical industry
specializations include nancial services, government, insurance, manufacturing and healthcare.
Alfresco is a good t for cloud-rst customers looking to reduce operational overheads and build
more robust content-processing applications.
Strengths
■
Alfresco’s CSP vision focuses on an accelerated return on investment: by minimizing
deployment time and application building effort through easy cloud deployment, intelligence
and application building, respectively, via its AWS Quick Start, Search and Insight Engine and
ADF components.
■
Alfresco reported its strongest overall growth rate in 2017, far above the CSP market growth
average. This growth is an indication of a robust channel and partner ecosystem available to
customers.
■
Alfresco’s reference customers scored its ease of implementation and the ample availability of
support highly, especially with partners that are invested in Alfresco.
Cautions
■
Alfresco’s Content Services in the Cloud SaaS offering will be discontinued in 2019. Customers
looking for a holistic cloud-based CSP need to leverage one of Alfresco’s technical partners for
private or managed hosted cloud services.
■
To match the full capabilities of rival CSP offerings, Alfresco customers must incur additional
complexity and costs to round out the basic platform. Separate modules are needed for
advanced analytics, insight and reporting, as well as intelligent capture and ingestion services.
Page 4 of 38
Gartner, Inc. | G00343925
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■
Reference customers felt that the Alfresco implementation was straightforward, but that
customizations, especially of user interfaces, can be complex and required knowledgeable
support. The recently introduced ADF may mitigate the UI customization challenges.
Box
Box is a public company, founded in 2005 and based in Redwood City, California, U.S., with ofces
in Australia, Europe and Japan. Box’s CSP provides governance, data protection, international data
storage, content and metadata processing, risk management, lightweight workow and
collaborative application creation. Cloud-native APIs extend content services to enterprise systems
and enable the building of custom applications for internal and externally facing use cases. The
platform deploys as public cloud only, based in the vendor’s own U.S. data centers. Box Zones
allow for regional implementations of Box’s data plane through infrastructure as a service (IaaS)
providers such as AWS, Microsoft Azure or IBM’s local data centers in Asia/Pacic, EMEA, Latin
America and North America. Box’s GxP offering provides targeted solutions for organizations
looking to satisfy validated system requirements and information auditing. Box’s machine-learning-
enabled metadata automation and Box Feed are only available through its beta programs. Box
recently announced that its Box Skills Kit for pluggable AI will be generally available in December
2018.
Box Platform offers consumption-based pricing to enterprises looking to use Box as a CSP and to
develop externalized content-based applications.
Strengths
■
This vendor’s vision emphasizes integrated, secure content experiences, applying intelligence to
content usage and management. Box leverages various third-party machine learning (ML)
products to automate content classication and to bring structure to unstructured data.
■
Box has strong support for application integration and development. It has an extensive set of
application interfaces, both native and available from partners, for common productivity and
LOB applications, including Microsoft Ofce Online and SharePoint Online, Google’s G Suite,
Apple iWork, NetSuite, Workplace by Facebook, Slack, Quip and Salesforce. Preloaded
application development templates for “citizen developers” enable rapid application
development.
■
Customer references gave positive evaluations for the accessibility of Box services across
devices, simplicity and ease of use, modern UIs, and support for team collaboration. IT
administrators appreciate the platform’s simple setup and its security, certications and
controls.
Cautions
■
Box’s innovation focuses predominantly on user engagement with content and less so on data
integration, records management or interfacing with enterprise information platforms.
Gartner, Inc. | G00343925
Page 5 of 38
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