Title Small Enterprise E-commerce Value Chain Systems Construction
Abstract
In China, small enterprise is the most important component of national economy and the vital
force of economic development, but there are problems such as small-scale capital, low
technical components, low value-added production market, weak competition, short life span,
and so on. Nowadays, the connection of world economy becomes closer and the importance of
knowledge economy is stressed. This phenomenon makes the small enterprise find the new
ways to gain the profit and maintain the position in the fierce market. With the rise and usage of
the e-commerce around the world, the business working mode of enterprise breaks the
geographical boundaries, limits the time of information running and lowers the transferring cost
of information flow, business flow, goods flow and founds flow. So it had a great change on the
running mechanism, the environmental conditions and the technical basis under the e-commerce
environment.
This paper mainly discusses the definition of e-commerce value chain, the formation analysis of
e-commerce chain system, the problems in the process of carrying out the e-commerce value
chain system and its countermeasures . Then it uses the theory of value chain to analyze the
value resources of small enterprise, which are brought by e-commerce.
This paper manages the segments of value chain by the method of e-commerce and discusses the
ways to reform and integrate the value chain on selling strategy, product organization, providing
net, the relationship with customers by using e-commerce information. With a comprehensive
understanding of these issues, small enterprise can find the more efficient way to build a
harmonious course and deal with the problems in this course perfectly.
Keywords Small enterprise E-commerce Value chain
