电子商务物流配送模式及其对策本科毕业论文.doc

摘 要

21 世纪是一个信息时代，电子商务作为一种崭新的商务运作方式，给我们

提供了全新的商业交易管理的方法，并推动世界经济的发展。电子商务的优势之

一就是能大大简化业务流程、降低企业运输成本，而可靠和高效的物流运作是电

子商务成本优势的建立和持久的基础。

我国作为一个电子商务刚刚起步的发展中国家，电子商务具有广阔的发展空

间和巨大的市场潜力，但是在高速发展的同时也存在一些问题，包括网络技术、

网上支付、政策法规、物流配送等，而物流配送是其中直接制约我国电子商务发

展的“瓶颈”问题。物流配送是电子商务的重要组成部分，是实现电子商务的重

子商务物流配送的主要问题。本文从电子商务的起源与发展出发，总结了电子商

务理论、物流理论以及电子商务物流配送理论；并在这个基础上，分析了我国目

前电子商务物流配送的发展现状以及存在的主要问题。以淘宝网为例，从物流战

略地位的角度对案例进行了分析，并采用了层次分析法与德尔菲法相结合的方法

进行了评价。

关 键 词 ：电子商务; 物流配送模式

Abstract

The 21st century is an information age and e-commerce is becoming a new

commercial activity in this age. E-commerce provides a new commercial operation

way and will become a latent economical growth power to impetus the development

network technology, network paid, policy laws and regulations, logistics delivery and

so on. Especially logistics was a “bottleneck” problem that restricts our country

e-commerce development directly. Logistics delivery is the most important part of

e-commerce and it is the most important guarantee to make sure the fulfillment of

e-commerce. According to the basic theory of e-commerce and logistics, on the view

of the business company how to choose the right logistics model, this thesis studies

e-commerce logistics. Our country's logistics model includes self-logistics model,

third party logistics mode and logistics alliance model. The high costs and the low

quality of logistics and distribution, the low degree of information management and

the serious waste of resources are the main problem of China's e-commerce logistics

Key words: e-commerce; Logistics and Distribution

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2. 电子商务与物流相关理论概述 .....................4