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文库首页信息化管理电子商务seo-workflow英文原版-博客SEO工作流程-.pdf

seo-workflow英文原版-博客SEO工作流程-.pdf

SEO

SEO流程

SEO培训

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博客是把这里面的SEO工作框架思路进行翻译并简化，如有需要可以下载英文原版资料进行阅读思考。

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SEO Workow

This guide will lead you through the main SEO

activities to help you efficiently organize your SEO

process and achieve top rankings that will generate

more sales.

The guide is meant for SEO PowerSuite users, so it

tells where to find or enter data in the SEO PowerSuite

tools.

However, the SEO advice you get here will certainly

help even if you’re not using our tools yet.

To try SEO PowerSuite, just download the free

version at http://www.link-assistant.com/download.html

SEO Workﬂow

Contents

Create a winning SEO campaign (your SEO PowerSuite workflow explained) 3

Find the most profitable keywords (with the help of Rank Tracker) 11

Monitor search engine rankings (with the help of Rank Tracker) 23

Fix all technical issues on your site (with the help of WebSite Auditor) 36

Optimize your landing pages (with the help of WebSite Auditor) 57

7 Steps to a Comprehensive Backlink Audit 68

Build quality links (with the help of LinkAssistant) 88

Use social listening to boost SEO (with the help of Awario) 97

SEO Workﬂow

Create a winning SEO campaign

(your SEO PowerSuite workflow explained)

SEO PowerSuite is a comprehensive pack of 4 SEO tools, each dealing with a

particular aspect of SEO. The package has all you need to get top search engine

rankings and see your traffic and sales boost. Check out the step-by-step guide

below to create an SEO campaign that’s a smashing success — and a snap.

1. Find your target keywords

Decide on the keywords you’ll be building your SEO campaign around.

Step 1: Get keyword ideas. Run Rank Tracker and follow the Wizard’s

instructions to create your first project. Switch to the Keyword Research

workspace, and choose any of the keyword research methods to collect

hundreds of great keyword ideas generated for you with the use of 20+ keyword

research tools.

SEO Workﬂow

Step 2: Pick keywords with most profit-generating potential. Look at your

keywords’ KEI (Keyword Efficiency Index) to choose the most profitable keywords.

The terms with a green KEI are frequently searched for and have pretty low

competition. Simply put, these can bring you lots of visitors — while being

comparatively easy to rank for.

2. Check your website’s rankings

Run a ranking check to see where your website currently stands.

Step 1: Select your target search engines and run the check. Press

in Rank Tracker and choose your target search engines to see your website’s

current ranks for the selected keywords.

SEO Workﬂow

Step 2: Identify keywords you need to focus on. Take a look at your current

ranks — you may be ranking well for some terms already. Spot keywords your

website doesn’t rank high for, and concentrate your SEO efforts on those.

3. Detect on-site issues and fix them

Run a site audit to reveal errors and warnings that are holding your rankings

back.

Step 1: Scan your website. Run WebSite Auditor and enter your website’s URL

to start the analysis.

Step 2: Find your site’s weak spots. Take a close look at the factors with error

and warning statuses. Study the Details section to see problem pages and get

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