Since then the framework has been used, adapted
and taught at Fortune 500 companies, top-ranked
business schools and motivational retreats across the
world. And while new suggestions and additional
constraints have been oered by experts, the basic
structure has remained the same:
“I will < > as measured by < >.”
You might wonder then if the principles still hold true
for the current business environment - from the
disruptive tech startups to traditional brick and
mortar retailers. Are OKRs still relevant?
Andy Grove is widely considered the “Father of
OKRs” in addition to having a large impact on the
Silicon Valley and management methodology. As he
rose the ranks at Intel during the 70’s and 80’s,
becoming the Chairman and CEO in 1997, he focused
on continuously striving for excellence and and
adapting and transforming processes in order to
grow. His management led to great strides in both
innovation and market capitalization. He also taught
internal classes on his techniques including goal
setting with OKRs and documented the approach in
his book High Output Management.
And although many of the methods of managing and
motivating still ring true today, it’s the OKR
framework that is often first remembered. One Intel
employee, John Doerr, adopted the framework and
when he left to work elsewhere introduced it to two
gentlemen looking for venture capital for their
startup based out of a garage in California in 1999.
Today over 60,000 employees at that company -
Google - use the framework to set goals that help
organise the world’s information.
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