目 录
第一章 摘 要 ..................................................................................................................3
第二章 店 面 简 介 ......................................................................................................4
一、宗旨： ........................................................................................................4
二、店面介绍 ....................................................................................................4
三、管理者及其组织 ........................................................................................4
四、主要产品和业务范围： ............................................................................5
五、技术支持和外部支持 ................................................................................6
六、场地和设施 ................................................................................................6
七、风险： ........................................................................................................7
第三章 网店的申请与建立 ............................................................................................7
一、选择开店平台 ............................................................................................7
二、申请开设店铺 ............................................................................................8
三、进货 ............................................................................................................8
四、登录产品 ....................................................................................................8
五、营销推广 ....................................................................................................9
六、售中服务 ..................................................................................................10
七、交易 ..........................................................................................................10
八、评价或投诉 ..............................................................................................11
第四章 市场分析 ..........................................................................................................11
一、市场介绍 ..................................................................................................11
二、目标市场： ..............................................................................................12
三、顾客的购买标准 ......................................................................................12
四、营销策略与市场联络： ..........................................................................12
五、市场渗透和销售量..................................................................................14
第五章 竞争性分析与产品服务 ..................................................................................16
一、竞争者 ......................................................................................................16
二、竞争策略或消除壁垒. ............................................................................16
三、售后服务 ..................................................................................................16
第六章 财务计划与市场前景 ......................................................................................17
*预测现金流量 ................................................................................................17
*预测利润以及利润分配表 ............................................................................17
*预测资产负债表 ............................................................................................17
一、“365”礼品店首期资金投入 ..................................................................18
二、2010 年利润及利润分配预算 .................................................................19
三、2011 年利润及利润分配预算 .................................................................20
附录： ............................................................................................................................21
结 束 语 ........................................................................................................................22
