36氪采用AIGC技术增强内容.pdf

36Kr Adopts AIGC Technology to Enhance Content Production Efficiency and

Cost Savings

BEIJING, March 31, 2023 /PRNewswire/ -- 36Kr Holdings Inc. ("36Kr" or the

"Company") (NASDAQ: KRKR), a prominent brand and pioneering platform

dedicated to serving New Economy participants in China, today announced that the

Company is adopting AIGC technology to empower its content ecosystem, enhancing

its content production efficiency significantly and reducing costs. For example, the

Company save on editing manpower and costs.

In addition, the 36Kr Enterprise Service Review Platform has also applied the AIGC

technology to empower users to understand the products more precisely, enabling them

to make better purchasing decisions while also communicating and interacting with the

platform’s intelligent customer services. Encouragingly, AIGC technology has

improved the interaction on the Enterprise Service Review Platform by over 90% and

content production efficiency by several times.

Furthermore, 36Kr recently became the first batch of companies to join Baidu’s

36Kr Holdings Inc. is a prominent brand and a pioneering platform dedicated to serving

New Economy participants in China with the mission of empowering New Economy

participants to achieve more. The Company started its business with high-quality New

Economy-focused content offerings, covering a variety of industries in China’s New

Economy with diverse distribution channels. Leveraging traffic brought by high-quality

content, the Company has expanded its offerings to business services, including online

advertising services, enterprise value-added services, and subscription services, to

address the evolving needs of New Economy companies and upgrading needs of

traditional companies. The Company is supported by a comprehensive database and