广东省中小企业跨境电商出口贸易面临的困难及对策研究-kaic.docx
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广东省中小企业跨境电商出口贸易面临的困难
及对策研究
摘 要 全球电子商务的兴起和热捧，近几年来，中国跨境电商出口的贸易发展迎来
了新的面貌。受一个的利益驱使，很多中小企业是没有任何准备就加入了跨境电商，
对一些前期要做的工作还处于迷茫状态。虽然跨境电商模式近些年的发展态势迅猛，
且具有较大优势，但整个行业仍然存在较多不足，比如通关效率问题、物流问题、电
子支付问题、人才缺口问题、产品品牌问题，这些都会阻碍和制约着跨境电商的进一
步腾飞。本文通过对广东省中小企业跨境电商发展现状的研究，提出培养跨境电商复
合型人才和完善更多的海外仓系统等对策建议。希望以此进一步的探究能为广东省中
小企业有效地开展跨境电商提供建设性的帮助，更好地运营出口跨境电商贸易。
关键词： 跨境电商 中小企业 问题及对策
Abstract: With the rapid development of global e-commerce and the globalization of
Chinese e-commerce, the development of cross-border e-commerce export trade in China has
ushered in explosive growth in recent years. Driven by one interest, many small and medium-
sized enterprises have joined cross-border e-commerce without any preparation, and some of
the work to be done in the early stage is still confused. Although cross-border e-commerce has
many advantages and develops rapidly, there are still many problems in the industry, such as
customs clearance efficiency, logistics, electronic payment, talent gap, product brand, which
will hinder and restrict the further take-off of cross-border e-commerce. Based on the research
on the present situation of cross-border e-commerce development of small and medium-sized
enterprises in the Guangdong Province, this paper puts forward to lots of countermeasures and
suggestions for cultivating cross-border e-commerce complex talents and perfecting overseas
warehouse system. It is hoped that it can provide some help for small and medium-sized
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