BUSINESS PLAN
TABLE OF CONTENTS
Executive Summary..........................
Management..................................
[Company] History...........................
[Product/Service] Description.............
Objectives..................................
Competitors................................
Competitive Advantages...................
Innovation..................................
Pricing..................................
Specific Markets..................................
Growth Strategy....................................
Market Size and Share..........................
Targeting New Markets.......................
Location..................................
Manufacturing Plan................................
Research & Development......................
Historical Financial Data........................
Proforma Financial Data.........................
Proforma Balance Sheet.........................
Cost Control..................................
Effects of Loan or Investment...............
Attachments..................................
Executive Summary
[My Company] was formed as a [proprietorship, partnership,
corporation] in [Month, Year] in [City, State], by [John Doe] in
response to the following market conditions:
[Startup, growth] opportunities exist in [Product/Service].
The need for use of efficient distribution and financial methods in
these overlooked markets.
[I/We] have several customers who are willing to place large
[orders,contracts] within the next three months.
Several other prospective [customers/clients] have expressed serious
interest in doing business within six months.
[I/We] previously owned a company that was active in the widget
markets. Over the past few years I spent much time studying ways to
improve overall performance and increase profits. This plan is a
result of that study.
The basic components of this plan are:
<Product>
1. Competitive pricing
2. Expand the markets
3. Increased advertising
4. Lower our unit costs,
5. Thereby achieving higher profits.
<Service>
1. Sign contracts
2. Increased advertising
3. Increase office staff
To this end, [I/we] need investment from private individuals and/or
companies. A total of $XXX is being raised which will be used to
finance working capital, plant and equipment. The company will be
incorporated and common stock issued to investors. The company will
be run as a [proprietorship, partnership, corporation].
Financial Goals
Year 1 Year 2 Year 3
Sales $1,000,000 $1,400,000 $1,600,000
Net Income $25,000 $250,000 $375,000
Earnings per share .01 .12 .14
Management
[Name]
[Title]
[Experience]
Sales growth from zero to $1,000,000 in five years.
Led market in market share - 30%.
Formulated advertising budgets & campaigns.
Pioneered new distribution channels.
Established national sales force.
Established national repair & service centers.
Brought new and innovative products to the market.
Designed point-of-purchase materials.
[Education}
University of Boston
Boston, MA
B.A. - Computer Sciences
Short Biographies
President
John Q. Doe, Chief Executive Officer, and Director since February
1988 and President since January 1990. Mr. Doe was the founder and
Chief Executive Officer of the original operating company known as
Random Excess, Inc. He has had experience in the widget field with
his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to
1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr.
Doe has held a sales position with U S West Inc. since then. Mr.
Doe graduated from the University of Colorado in 1981 with a
bachelor¡¯s degree in philosophy. Mr. Doe is employed by the
Company on a full-time basis.
Chief Financial Officer
Richard Roe, CPA, Chief Financial Officer, Treasurer and Director.
Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate
controller and was named Chief Financial Officer in July 1989. Mr.
Roe was appointed Treasurer and a Director in July 1990. He served
as corporate controller of XYZ Lumber Company from August 1981 to
December 1988. Mr. Roe graduated from Metropolitan State College
in Denver, Colorado in 1976 with a bachelor¡¯s degree in accounting.
Since 1979 he has been licensed as a Certified Public Accountant in
the State of Colorado and is a member of the American Institute of
Certified Public Accountants. Mr. Roe is employed by the Company
on a full-time basis.
Vice President
Joe Dokes, Secretary, Executive Vice President and Director. Mr.
Dokes supervises the company¡¯s sales and implementations to its
largest corporate customers, including US West, Great West Life
Insurance, etc. Mr. Dokes has served as Secretary and a Director
since February 1988, Vice President of Operations from February 1988
to December 1988, President of the Company from December 1988 to
January 1990 and Vice President of Contract Sales since January
1990. He has been involved since 1986 with the private company
originally formed as Random Excess, Inc., where his duties included
managing the purchasing and sales department. From November 1984 to
May 1986 he managed the sales department at Integrated Management
Systems, Inc. From June 1983 to October 1984 he was a buyer for
Adams County, Colorado, School District 50. Mr. Dokes attended
Oklahoma State University in 1980 and 1981 and Trinidad State
College in Trinidad, Colorado in 1981 and 1982. He did not receive
a degree from either university. Mr. Dokes is employed by the
Company on a full-time basis.
Vice President
Sally Seaugh Vice President of Marketing. Ms. Seaugh has been the
Company¡¯s Vice President of Marketing since November 1988. From
September 1986 to October 1988 she was involved in business
development and marketing for United Bank of Aurora (Colorado).
From February 1980 to August 1986 she was self-employed as an
independent oil and gas landman. Ms. Seaugh graduated from the
University of Denver in 1974 with a bachelor¡¯s degree in Education.
She is employed by the Company on a full-time basis.
Responsibilities
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