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Open Journal of Social Sciences, 2018, 6, 24-34

http://www.scirp.org/journal/jss

ISSN Online: 2327-5960

ISSN Print: 2327-5952

DOI:

10.4236/jss.2018.65002 May 16, 2018 24 Open Journal of Social Sciences

Study on the Ecotourism Development in

Dazhou

Xiaomei Pu

, Lin Tian

, Zibiao Cheng

Research Center of Sichuan Old Revolutionary Areas Development, Sichuan University of Arts and Science, Dazhou, China

School of Foreign Languages, Sichuan University of Arts and Science, Dazhou, China

School of Finance and Economics Management, Sichuan University of Arts and Science, Dazhou, China

Abstract

After comprehensive discussion of the origin of ecotourism, the concept of

ecotourism and the theoretical basis for ecotourism development, the paper

carried out the SWOT analysis on ecotourism

development in Dazhou City,

and then proposed development strategies. The strategies were to: enhance

the ecological awareness of the entire people and create a good atmosphere for

ecotourism development; break the talent bottleneck of ecotourism develo

nt by adopting the policy of “combination boxing”; make scientific and

feasible master plan for Dazhou’s ecotourism development; develop quality

ecotourism products; innovate marketing strategies for ecotourism in Dazhou.

Keywords

Dazhou, Ecotourism, Development

1. Introduction

The concept of ecotourism was introduced into China in the 1990s. After more

than 20 years of development, ecotourism has become a popular type of tourism,

which promotes environmental protection, advocates green development and

harmonious coexistence between man and nature. Under the guidance of Xi

Jinping’s concept of “Lucid waters and lush mountains are invaluable assets”, the

connotation of ecotourism development has been expanded. Guided by the con-

cept of innovation, coordination, green, open, and shared development, the

new-era eco-tourism refers to those tourism activities people-oriented and cored

by harmonious development between man and nature.

On July 27, 2016, the National Development and Reform Commission issued

“The Plan for the Revitalization and Development of the Old Revolutionary Base

How to cite this paper:

Pu, X.M., Tian, L

and

Cheng, Z.B. (2018) Study on the Eco-

tourism Development in Dazhou

Open

Journal of Social Sciences

, 24-34.

https://doi.org/10.4236/jss.2018.65002

Received:

April 8, 2018

Accepted:

May 13, 2018

Published:

May 16, 2018

8 by authors and

Scientific

Research Publishing Inc.

This work is licensed under the Creative

Commons Attribution International

License (CC BY

4.0).

http://creativecommons.org/licenses/by/4.0/

Open Access

X. M. Pu et al.

DOI:

10.4236/jss.2018.65002 25 Open Journal of Social Sciences

Areas in Sichuan and Shaanxi Provinces”, specifying that the positioning of the

Sichuan-Shaanxi Old Revolutionary Bases (including Dazhou City) is ecotour-

ism destinations and the pilot areas for ecological civilization in the Qinba

Mountain areas. According to “The National Ecotourism Development Plan

(2016-2025)”, the State develops eight ecotourism regions, and gives top priority

to cultivate 20 ecotourism cooperation areas including Daba Mountain Ecotour-

ism Cooperation Zone (Dazhou included). On December 7, 2016, the State

Council issued “The Thirteenth Five-Year Plan for Tourism Development”,

stressing that tourism development needs transformation and upgrading, coor-

dinated advancement. It also points out that by sticking to the path of green

ecological development and relying on trans-regional natural landscapes and

complete regional cultural units, the nation is to cultivate 20 cross-regional fea-

tured tourism functional areas, including ecological and cultural tourism areas

in Qinba Mountains (including Dazhou City). The status of Dazhou’s ecotour-

ism is increasingly important, so the study on it is not only an urgent need for

summarization and further development of Dazhou’s ecotourism, but also an

inevitable path for its integration into Qinba Mountain’s eco-regional develop-

ment. It is also the implementation of the national eco-cultural development

policies.

2. SWOT Analysis of Ecotourism Development in Dazhou City

A SWOT analysis of the eco-tourism development in Dazhou (see Table 1) is of

great significance to the sustainable development of its tourism industry, which

Table 1. SWOT analysis of ecotourism development in Dazhou.

STRENGTHS

WEAKNESSES

Internal

Environment

1) Rich Natural Ecotourism Resources with

Beautiful Scenery and Vast Forests.

2) Abundant Cultural Ecotourism Resources

with Diversified Folk Cultures.

3) Rich Red Ecotourism Resources in Old

Revolutionary Bases.

4) Huge Potential on Industrial Ecotourism

Development as China’s Gas Capital.

5) Strong Tourism Potentiality with

Outstanding Regional Advantages.

1) Weak Ecological Awareness of

the Local People.

2) Low Professional Quality of

Ecotourism Practitioners.

3) Lack of Depth in Ecotourism

Development.

4) Lack of Scientific Ecotourism

Planning.

OPPORTUNITIES

THREATS

External

Environment

1) Rapid development of eco-tourism.

2) Ecotourism is an important way for

accurate poverty alleviation in Dazhou.

1) Highly Competitive Ecotourism

Market.

2) Insufficient ecological

responsibility of ecotourism

developers and operators.

3) Industrial Transformation in the

Era of “Dazhiyiyun”.

X. M. Pu et al.

DOI:

10.4236/jss.2018.65002 26 Open Journal of Social Sciences

can help us to identify advantages and disadvantages, and thus propose appro-

priate development strategies.

2.1. Analysis of Strengths

2.1.1. Rich Natural Ecotourism Resources with Beautiful Scenery and

Vast Forests

In Dazhou, there are rolling hills, abundant forests and a vast area with a humid

climate. At present, there are 17 A-class scenic spots [1] (7 4A scenic spots, 9 3A

scenic spots and 1 2A scenic spots), 2 scenic areas, 6 forest parks, 1 nature re-

serve and 1 geological park in Dazhou. Among them, the number of forest parks

ranked the second in Sichuan province and there are abundant ecotourism re-

sources.

2.1.2. Abundant Cultural Ecotourism Resources with Diversified Folk

Cultures

According to the 2016 Dazhou Yearbook, the registered population of Dazhou

City in 2015 reached 6.828 million [2]. Among the 11 counties with over 1 mil-

lion population in Sichuan province, 3 are located in Dazhou, and the city has

nearly 16 ethnic minorities. With a large population and diverse ethnic groups,

Dazhou has gradually created a series of brilliant folk cultures in the long rivers

of history, such as the Cong People culture, Sanhui pavilion, Mountain-climbing

on the 9

day of the first lunar month, Diancao gong and drum, Shiqiao dragon

burning, bamboo pole, and Kaijiang Niubang.

2.1.3. Rich Red Ecotourism Resources in Old Revolutionary Bases

Dazhou is a land with a glorious revolutionary tradition and is the country’s

second largest Soviet area, the core area of the Sichuan-Shaanxi revolutionary

base. Many older generations of proletarian revolutionaries and military strateg-

ists used to fight here, such as Xu Xiangqian, Li Xiannian, Xu Shiyou, Wang

Weizhou etc., leaving us a heroic battle history. A total of 300 national red tour-

ism classic scenic spots have been listed in the “National Red Tourism Classic

Scenic Spot Directory” issued by all members of the National Red Tourism

Coordinating Group. Sichuan Province has 9 series of red tourism classic scenic

spots listed in the directory, including Wanyuan Defend Warfare History Exhi-

bition Hall in Wanyuan, Dazhou, Xuanda Battle Memorial Hall in Tongchuan

District of Dazhou, and the 33

Red Army Memorial Hall in Xuanhan County.

2.1.4. Huge Potential on Industrial Ecotourism Development as China’s

Gas Capital

With the promulgation of the National Outline for the Development of Indus-

trial Tourism (2016-2025), industrial tourism will be an important strategic ful-

crum for the upgrading of urban and rural tourism. In 2014, Dazhou City in-

troduced its industrial tourism project in Chongqing, attracting a total invest-

ment of RMB 27.5 billion. As a rich natural gas field in the Sichuan Basin, Daz-

hou enjoys tremendous resource advantages with a natural gas reserve of 3.8 tril-

lion cubic meters. Relying on the economic radiation effects and accumulation

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