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2017年微信经济社会影响力研究1
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2022-08-03
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1.3 Improve digital ecosystem 1.4 Accelerate overseas market layout 3.2 Promote
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WeChat Economic and Social
Impact Report 2017
April 2018
Build an Innovative Community
of Shared Ecosystem and
Foster New Drivers of Econom-
ic Growth
China Academy of Informa-
tion and Communications
Technology
Industry and Planning Re-
search Institute
01
2
Ⅰ
3
08
11
1.2 Support employment
12
1.3 Improve digital ecosystem
14
1.4 Accelerate overseas market layout
1.1 Greatly stimulate information consumption
20
3.1 Popularize digital dividend
22
3.2 Promote smart life
23
3.3 Deepen sharing philosophy
New era of WeChat digital economy
WeChat impact mechanism
Build a digital life for users
WeChat Economic and Social Impact Report 2017
4
5
26
28
4.2 Develop smart healthcare
30
4.3 Promote smart education
31
4.4 Expand inclusive finance
4.1 Build smart transportation
38
42
5.2 Support precision poverty alleviation
44
5.3 Jointly safeguard cybersecurity
5.1 Render government services
6
48
49
6.2 Promote social welfare charity
50
6.3 Protect intellectual property rights
6.1 Foster positive energy
32
34
4.6 Foster smart retail
36
4.7 Boost collaborative manufacturing
4.5 Cultivate social e-commerce
02
Facilitate industrial transformation and upgrading
Assist the government in wellbeing services
Fulfill corporate social responsibility
Contents
03
Wexin and WeChat consolidated monthly active users exceeded one
billion. A total of 580,000 mini programs were put online, embracing
170 million active users. Enterprises registered at WeChat at Work
surpassed 1.5 million with 30 million active users.
Scale up connection and create an innovative
digital ecosystem
In 2017, WeChat-driven information consumption reached RMB 209.7
billion, an average annual growth of over 30% from 2014 onwards,
representing 4.7% of China's total information consumption.
Stimulate information consumption and unleash
domestic demand potential
WeChat accounted for 34% of the total data traffic of users drove
RMB 191.1 billion of traffic data consumption, a 2.2-fold growth from
the 2014 level.
Increase traffic data consumption and facilitate
faster and more affordable Internet connection
WeChat drove RMB 333.9 billion traditional consumption, covering
travel, food, shopping, hotel, tourism and etc, by integrating Internet,
artificial intelligence, and big data technologies with the real economy.
Extend consumption contexts and fuel consump-
tion upgrading
In 2017, 97.6% of users believed that WeChat has fostered positive
energy.
Uphold the mission and foster positive energy
WeChat Economic and Social Impact Report 2017
WeChat contributed the employment of 20.3 million persons in 2017,
more than doubled as compared with 2014, of which 4.96 million per-
sons were employed directly and 15.34 million indirectly.
04
Create job opportunities and support entrepre-
neurship and employment
WeChat Pay cross-border business has landed 20 overseas coun-
tries and regions and supported 12 foreign currencies for settling a
wide range of services, such as shopping, hotel and food.
Encourage "going-out" to accelerate overseas
deployment
Relying on a sound community of share digital ecosystem, WeChat
integrates deeply with key industries, such as transportation, medical
care, education, finance, e-commerce, retail, and manufacturing, to
improve their operational efficiency and reduce operational costs.
Integrate with the real economy and facilitate in-
dustrial upgrading
88% of government agencies believed that WeChat strengthens
policy publicity; 70.2% considered it beneficial for communication with
the people; 69% thought that WeChat functions in public services
benefiting the people. More than 27% of users have followed the offi-
cial accounts of city services and even more prefer WeChat for
access to government services, education and medical services.
WeChat City Services encompass 9,930 specific services covering
362 cities in 31 provinces.
Innovate governance measures to serve wellbe-
ing services
Of users over 60 years of age, one-third spent more than 80% of the
traffic on WeChat and nearly half on WeChat Pay. The average usage
rate of WeChat Pay in major contexts exceeded 35%, about 20 per-
centage points higher as compared with 2016. The rate reached 76%
and 53% respectively when it comes to supermarkets & convenience
stores and food & beverage consumption.
Popularize digital dividend to create a better life
Main Conclusions
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